Marketing Intelligence Reporting & Analytics Services

Analytics Focused on Results

You want to tie your marketing efforts into the growth of your business. We do too. That’s why we strive to tie all of of our partners data together in ways others can’t. To connect the dots between advertising, lead generation, marketing automation, real-world engagement and sales.

Pretty dashboards with loads of metrics are nice but if someone isn’t telling you why the data in them matters and how to use it to optimize efforts, you aren’t getting a meaningful story. Anyone can visualize metrics. Our team is focused on using data to achieve results.

We work with many different CRM’s, marketing automation systems, digital advertising platforms, web analytics services, databases and visualization and data analysis tools. If you have data, we can work with it. If you don’t, we can help you start collecting it. Best of all, we have a team of digital professionals who can strategize and activate that information into action day-in-day-out to help you achieve your goals.

Mason Digital measures what matters—we provide analytics services that illustrate how your campaigns align with your business goals, drive leads and increase revenue.

Data collection, transformation and visualization
Customized dashboard creation that aggregates data from multiple platforms
Testing that allows us to get smarter over time
Expert analysis and insights
Actionable takeaways

Articles on Analytics

Why Your Business Goals Should Drive Marketing Analytics

Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. The ease and scale with which a marketer can conduct research, track user behavior and connect the dots between dollars spent […]

The Two Inbound Strategies That Clearly Show How Marketing Delivers Sales Leads

Done correctly, inbound marketing is a strong driver of lead generation. But we all know what isn’t measured doesn’t matter so it’s critical that B2B marketers clarify how their team’s work makes an impact on the company’s bottom line. Staying focused on the tactics that drive sales benefits the entire organization’s growth and, in turn, […]

One Simple Way to Maximize Leads from Your Content

If you’re thinking of how to leverage content marketing to grow your prospect pipeline and deliver solid leads, taking one early action can make all the difference in how that content is received by your target audience. That action — align your content directly to their pain points. Aligning content to your prospects most pressing […]

Ready to see how analytics can maximize your marketing insights?

If you’re ready to empower business growth with data analysis that translates directly to your company’s marketing goals, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.