Measure What Matters

Do you or your shareholders really care about CTR? Does your sales team know if an impression has value? C-Suites judge worth based on growth and revenue, so why do marketers talk so much about metrics like time-on-site, bounce rate or mouseovers? Marketing data analysis should be hyper-focused on what really matters—your business goals.


Your Goals are the Real Story

Our clients don’t pay us to get the best CTR, the lowest CPM, or show them colorful graphs and flashy dashboards. They pay us to achieve their goals. We focus on specific, measurable marketing goals that align with larger business goals to achieve results:

  • e-Commerce revenue
  • Lead generation form submissions and sign-ups
  • Ebook & Whitepaper downloads
  • Phone calls to a contact number
  • Visits to a physical location

Analytics Reporting

Mason Digital measures what matters—we provide analytics services that illustrate how your campaigns align with your business goals, drive leads and increase revenue.

  • Data collection, transformation and visualization
  • Customized dashboard creation that aggregates data from multiple platforms
  • Testing that allows us to get smarter over time
  • Expert analysis and insights
  • Actionable takeaways
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Articles on Marketing Intelligence

Jeff Commaroto

Stop Talking About CTR, Start Measuring Marketing KPIs That Matter

Too often marketing analytics “analysis” takes the form of scorecards or giant tables filled with impressions, clicks, cost and cost per click (CPC) metrics with maybe some social shares thrown in. At Mason Digital we preach marketers should only measure what matters. Sounds good, right? You might ask, “What actually matters?” Simple, all the things […]

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Karl Heberger

4 Limitations of Google Analytics

Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their website. It can tell the story that is so critical to understanding how to improve the performance of a site. Specifically, who is visiting, how they got there, and what they did. When I say “who” I […]

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