Measure What Matters

Do you or your shareholders really care about CTR? Does your sales team know if an impression has value? C-Suites judge worth based on growth and revenue, so why do marketers talk so much about metrics like time-on-site, bounce rate or mouseovers? Marketing data analysis should be hyper-focused on what really matters—your business goals.

Your goals are the real story

Our clients don’t pay us to get the best CTR, the lowest CPM, or show them colorful graphs and flashy dashboards. They pay us to achieve their goals. We focus on specific, measurable marketing goals that align with larger business goals to achieve results:

  • e-Commerce revenue
  • Lead generation form submissions and sign-ups
  • Ebook & Whitepaper downloads
  • Phone calls to a contact number
  • Visits to a physical location

Analytics Reporting

Mason Digital measures what matters—we provide analytics services that illustrate how your campaigns align with your business goals, drive leads and increase revenue.

  • Data collection, transformation and visualization
  • Customized dashboard creation that aggregates data from multiple platforms
  • Testing that allows us to get smarter over time
  • Expert analysis and insights
  • Actionable takeaways

Digital Marketing Solutions

Articles on Analytics

The Two Inbound Strategies That Clearly Show How Marketing Delivers Sales Leads

Done correctly, inbound marketing is a strong driver of lead generation. But we all know what isn’t measured doesn’t matter so it’s critical that B2B marketers clarify how their team’s work makes an impact on the company’s bottom line. Staying focused on the tactics that drive sales benefits the entire organization’s growth and, in turn, […]

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One Simple Way to Maximize Leads from Your Content

If you’re thinking of how to leverage content marketing to grow your prospect pipeline and deliver solid leads, taking one early action can make all the difference in how that content is received by your target audience. That action — align your content directly to their pain points.  Aligning content to your prospects most pressing […]

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4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

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Ready to see how analytics can maximize your business with the agency alternative?

If you’re ready to empower business growth with data analysis that translates directly to your company’s marketing goals, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.