Marketing Intelligence

Marketing data analysis should be hyper-focused on what really matters—your business goals.

Measure What Matters

Do you or your shareholders really care about CTR? Does your sales team know if an impression has value? C-Suites judge worth based on growth and revenue, so why do marketers talk so much about metrics like time-on-site, bounce rate or mouseovers? Marketing data analysis should be hyper-focused on what really matters—your business goals.

Your goals are the real story

Our clients don’t pay us to get the best CTR, the lowest CPM, or show them colorful graphs and flashy dashboards. They pay us to achieve their goals. We focus on specific, measurable marketing goals that align with larger business goals to achieve results:

  • e-Commerce revenue
  • Lead generation form submissions and sign-ups
  • Ebook & Whitepaper downloads
  • Phone calls to a contact number
  • Visits to a physical location

Analytics Reporting

Mason Digital measures what matters—we provide analytics services that illustrate how your campaigns align with your business goals, drive leads and increase revenue.

  • Data collection, transformation and visualization
  • Customized dashboard creation that aggregates data from multiple platforms
  • Testing that allows us to get smarter over time
  • Expert analysis and insights
  • Actionable takeaways

Digital Marketing Solutions

Articles on Analytics

Food & Beverage Brands: Measure Social Media Marketing Success Beyond the “Like”

Digital advertising has emerged as the leading medium in the US, capturing 59% of all advertising dollars spent in 2020. One of the reasons for this is the ability to measure. Rather than rely on survey data for viewership or estimates of readership, we understand with a great deal of precision how many people were […]

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4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

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How Google Tag Manager Gives Marketers Superpowers

How can data-driven marketers easily manage paid advertising, eCommerce, CRM and other tracking data from multiple platforms across a web site? How can they pump user interaction data back to these different platforms all at the same time?  And the million-dollar question – how can they do it without having to get IT and the […]

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Ready to see how analytics can maximize your business with the agency alternative?

If you’re ready to empower business growth with data analysis that translates directly to your company’s marketing goals, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.