As marketers within the digital field, we believe that three key ingredients go into the development, execution and ongoing support of a successful website: branding, data, and content. Who you are, your value proposition, services, and expertise are top-of-mind when crafting and executing a web design strategy. From user-experience and interface down to on-page optimizations, we use data to build and optimize a website that will help search engines and customers alike navigate your web pages easily, leading to higher rankings and more sales.
Ongoing support, every step of the way
The job isn’t finished once the site is up. We believe that a successful web development strategy is one that is consistent, meticulous and data-informed. Once your website is up and running, we continue to execute website updates that include page design, SEO updates, copywriting, A/B testing, and more. Our team will keep your design and content up to date, ensuring that the site’s performance continues to improve over time.
Website copy doesn’t exist in a vacuum; we believe that optimized, unique copy is paramount to any successful web development initiative. We’ll create impactful, highly optimized webpage and blog content that will communicate the values of your brand and provide your target audience with valuable information. Using a strategic blend of SEO keyword research, knowledge of your industry, and best practices, our content team will create content that engages, informs, and sells.
- Onsite Content
- Blog Posts
- Social Media
- Case Studies
- White papers
In our highly visual world, 3D animated graphics and video content can separate your website from your competitors’ sites. Our in-house video and graphic designers can help communicate visual elements to your customers, effectively enhancing user experience.
Mason Digital is an equal opportunity company located in Rochester, NY. We believe the internet should be for everyone. Whether it’s our site, or a clients’, we take ADA compliance seriously.
- Data Informed Design
- User Experience
- User Interface Design
- Copywriting & Messaging
- Content Management
- Responsive Web Design