Data Informed Design

Data Informed Design

As marketers within the digital field, we believe that three key ingredients go into the development, execution and ongoing support of a successful website: branding, data, and content. Who you are, your value proposition, services, and expertise are top-of-mind when crafting and executing a web design strategy. From user-experience and interface down to on-page optimizations, we use data to build and optimize a website that will help search engines and customers alike navigate your web pages easily, leading to higher rankings and more sales.

Ongoing support, every step of the way

The job isn’t finished once the site is up. We believe that a successful web development strategy is one that is consistent, meticulous and data-informed. Once your website is up and running, we continue to execute website updates that include page design, SEO updates, copywriting, A/B testing, and more. Our team will keep your design and content up to date, ensuring that the site’s performance continues to improve over time.


A note on content management systems:

Not all content management systems are created equal. Our team has worked with countless CMS dashboards over the years, including Joomla, Drupal, DNN, Magento, and others. We believe that WordPress offers one of the most reliable and flexible license-free platforms.

Engagement Assets

We love what we do. In fact, we’ve made it our business to recruit an in-house team of content creators, inbound specialists, web developers, technologists, and designers that revel in the creative challenges presented to us by our clients. What does this mean? It means we don’t believe in templates, generic copy or out-of-the-box graphics or logos. Whether you’re looking for an interactive chart or a visually compelling 3D animation, we’re here to make it happen.


Copywriting & Messaging

Website copy doesn’t exist in a vacuum; we believe that optimized, unique copy is paramount to any successful web development initiative. We’ll create impactful, highly optimized webpage and blog content that will communicate the values of your brand and provide your target audience with valuable information. Using a strategic blend of SEO keyword research, knowledge of your industry, and best practices, our content team will create content that engages, informs, and sells.

  • Onsite Content
  • Blog Posts
  • Social Media
  • Case Studies
  • White papers
  • Infographics
Video & Animation

Video & 3D Animation

In our highly visual world, 3D animated graphics and video content can separate your website from your competitors’ sites. Our in-house video and graphic designers can help communicate visual elements to your customers, effectively enhancing user experience.

See the success of our process in action

Web Accessibility

Is Your Website ADA Compliant?

Mason Digital is an equal opportunity company located in Rochester, NY. We believe the internet should be for everyone. Whether it’s our site, or a clients’, we take ADA compliance seriously.

Ask us about how we work to make our websites more accessible for individuals with disabilities.

Contact Us

Web Design & Development Solutions

  • Data Informed Design
  • User Experience
  • User Interface Design
  • Copywriting & Messaging
  • Content Management
  • Responsive Web Design
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Articles on Web Design & Development

Karl Heberger

Developing A New Website? Stop Right Now!

If your company is currently going through the torturous exercise of developing a new website, this message may be too late. If you haven’t traveled too far down the road of developing a new site yet you should read this article. But don’t just read it, commit it to memory, post a copy of it […]

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Jim Dennis

Award Winning Sites Start With A Solid Navigation And Content Strategy

Last week two of our websites won their categories in the Rochester Business Journal’s ‘Best of The Web Awards’ event. Our agency strongly believes that it’s ultimately our clients success that counts and not for the agency to take any credit, but I gotta tell ya – it still feels good! Rochester Museum & Science […]

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