We believe in thoughtful design that moves the needle.

When correctly designed and optimized, a company’s website can become one of the most powerful marketing and sales tools at their disposal.

We create compelling and impactful websites that keeps the user experience at the forefront and serves as a powerful asset for our clients’ overall digital marketing strategy. Using carefully crafted webpage content containing key phrases and components (for SEO), we’ll make sure your website gets found by those who need it, and becomes a driver for continued business and sales.

Data Informed Design

As marketers within the digital field, we believe that three key ingredients go into the development, execution and ongoing support of a successful website: branding, data, and content. Who you are, your value proposition, services, and expertise are top-of-mind when crafting and executing a web design strategy. From user-experience and interface down to on-page optimizations, we use data to build and optimize a website that will help search engines and customers alike navigate your web pages easily, leading to higher rankings and more sales.

Ongoing support, every step of the way

The job isn’t finished once the site is up. We believe that a successful web development strategy is one that is consistent, meticulous and data-informed. Once your website is up and running, we continue to execute website updates that include page design, SEO updates, copywriting, A/B testing, and more. Our team will keep your design and content up to date, ensuring that the site’s performance continues to improve over time.

Content Management Systems

Not all content management systems are created equal. Our team has worked with countless CMS dashboards over the years, including Joomla, Drupal, DNN, Magento, and others. We believe that WordPress offers one of the most reliable and flexible license-free platforms.

Engagement Assets

We love what we do. In fact, we’ve made it our business to recruit an in-house team of content creators, inbound specialists, web developers, technologists, and designers that revel in the creative challenges presented to us by our clients. What does this mean? It means we don’t believe in templates, generic copy or out-of-the-box graphics or logos. Whether you’re looking for an interactive chart or a visually compelling 3D animation, we’re here to make it happen.

Copywriting & Messaging

Website copy doesn’t exist in a vacuum; we believe that optimized, unique copy is paramount to any successful web development initiative. We’ll create impactful, highly optimized webpage and blog content that will communicate the values of your brand and provide your target audience with valuable information. Using a strategic blend of SEO keyword research, knowledge of your industry, and best practices, our content team will create content that engages, informs, and sells.

  • Onsite Content
  • Blog Posts
  • Social Media
  • Case Studies
  • White papers
  • Infographics

Video & 3D Animation

In our highly visual world, 3D animated graphics and video content can separate your website from your competitors’ sites. Our in-house video and graphic designers can help communicate visual elements to your customers, effectively enhancing user experience.

Check out samples of our work

Website Accessibility

Is Your Website ADA Compliant?

Mason Digital is an equal opportunity company located in Rochester, NY. We believe the internet should be for everyone. Whether it’s our site, or a clients’, we take ADA compliance seriously.

Ask us about how we work to make our websites more accessible for individuals with disabilities.

Web Design & Development Solutions

  • Data Informed Design
  • User Experience
  • User Interface Design
  • Copywriting & Messaging
  • Content Management
  • Responsive Web Design
  • Heatmapping
  • A/B testing
  • Search Engine Optimization (SEO)

Articles on Web Design & Development

5 Steps for Food & Beverage Marketers to Succeed with Social Media

Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]

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ADA Compliance Widgets are a Nice Addition for Website Accessibility

For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]

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Video Advertising in Today’s World of Cord Cutters

We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes with paid TV service (cable or satellite) peaked in 2014 at 100.5 million. According to eMarketer, this number will decline 20% by the end of 2020 as viewers decide to “cut the cord,” the term […]

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Ready to transform your website?

If you’re ready to elevate your brand’s online presence through a strategic, creative, and fully optimized website, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.