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How Google’s New Algorithm Will Impact Your Website Traffic

Coming in mid-June 2021 to a Search Engine Results Page (SERP) near you, Google will include new page experience signals in its search ranking algorithm. I’ve had a few clients reach out to me asking what this means and how it will affect their website’s rank on Google. So let’s dive into this new page […]

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Using Data To Inform Creative – The Right Way

The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or distrustful. There’s a level […]

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A Look At The Agency and Client-side Marketing Team Partnership

Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]

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