In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a twenty-five-dollar credit for Google advertising or been advised to “boost” your Facebook post to maximize performance. The adtech giants have made advertising on their […]
Extracting, Transforming and Activating Data Takes Skill Modern marketing campaigns produce vast amounts of data. This data is valuable only after it is transformed into actionable insight. For years marketers and business leaders have chased promises that software could replace the time and labor needed to produce these insights. Despite their availability and adoption professionals […]
