integrated digital
+ marketing

Programmers. Ad agencies. Some do digital, others do marketing. Mason Digital, a Mason Marketing llc alliance, integrates deep marketing know how with proven digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.

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Website Design

We specialize in custom website design, search engine optimization (SEO), e-commerce, and advanced web development in Joomla, WordPress, Drupal, DNN, etc.

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Digital Capabilities

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.

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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.

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Digi know...

5 Quick Wins for Engaging Website User Experience (UX)

Your website is your salesperson who works 24/7, 365 for your company. It engages with customers and businesses when you don't have the option of personal, face-to-face interaction and in turn you're left with presenting them a digital representation of your brand. More often than not, companies tend to overload this experience in an attempt to cram as much information into this small window of opportunity as possible with someone visiting their site. The internet and search results are virtually limitless, so when someone lands on a page they're not interested in, not finding what they're after or even confused by, they simply leave.

The landscape of website design and function is ever-evolving and it is now more important than ever to deliver a user experience that guides people to exactly what they're looking for and provide them a reason to absorb the message you're looking to deliver.

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5 Reasons to Use HTTPS Everywhere on Your Site

We've all noticed that little green lock icon in our browser at some point when we are on the internet. That lock icon means you are browsing the site via HTTPS, which assures us that our personal information is safe while are on the website.  When a website is using standard HTTP, the data that is submitted between your computer and the webserver is transmitted in plain text and can be easily read and stolen by criminals.  When using HTTPS, not only is the data is coded while transferred, but it also verifies that the content you’re downloading is coming from the people you expect it to be coming from.  

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Project Spotlight

View some of our latest projects.

RMSC

The Rochester Museum and Science Center (RMSC) features over 200 hands-on exhibits, spectacular shows, and authentic collections, engaging over 350,000 visitors annually. Last summer, we launched their new website that not only communicates the entire experience (Museum, Strasenburgh Planetarium and Cumming Nature Center), but also maintains a strong brand representation for the RMSC.

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Conifer LLC

Conifer is a nationally ranked, full-service real estate company specializing in the development, construction, management, and ownership of high-quality, affordable housing communities. Mason Digital has had a long-term relationship with Conifer and has been supporting their online marketing strategy. This past December, we launched their new Website which afforded Conifer more flexibility for managing content while also maintaining their newly instituted branding guidelines.

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NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
COO, Digital Marketing

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Chief Media Strategist

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Sr. Digital Strategist

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Corey Hale
Digital Account Manager

Corey has considerable experience managing website projects, coordinating communication, and ensuring efficient workflow. He is also Google AdWords and Google Analytics certified.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Brad Schultz
Chief Creative Director
Mason Marketing

Brad is our lead brand identity expert. He is responsible for translating our clients' brand positioning into the creative design. Every project is custom designed and Brad ensures that the translation to the web is pixel perfect

Chuck Ingersoll
Associate Creative Director – Copy
Mason Marketing

Chuck is our lead copywriter. Besides broad experience in short-form and long-form writing, Chuck understands how to write for the Web - using a more abbreviated, staccato style that ensures site visitors get the message quick.

Ready to talk about your next project?

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