integrated digital
+ marketing

Programmers. Ad agencies. Some do digital, others do marketing. Mason Digital, a Mason Marketing llc alliance, integrates deep marketing know how with proven digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.

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Website Design

We specialize in custom website design, search engine optimization (SEO), e-commerce, and advanced web development in Joomla, WordPress, Drupal, DNN, etc.

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Digital Capabilities

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.

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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.

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Digi know...

Developing a New Website? Stop Right Now!

If your company is currently going through the torturous exercise of developing a new website, this message may be too late. If you haven’t traveled too far down the road of developing a new site yet you should read this article. But don’t just read it, commit it to memory, post a copy of it in the break room, and email it to loved ones. Help stop the suffering.

Why would a guy who leads a company that develops award-winning websites for businesses of all sizes tell you not to develop a new website? Hmm, perhaps I didn’t think this one all the way through.

Or, perhaps I’m channeling my inner Ghost of Christmas Future. I’m bringing you knowledge from a not-so-distant tomorrow. In the future, businesses are going to wise up. They will escape the “website redesign cycle” that curses their marketing and leadership team every three years.

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Award Winning Sites Start With A Solid Navigation and Content Strategy

Last week two of our websites won their categories in the Rochester Business Journal's ‘Best of The Web Awards’ event. Our agency strongly believes that it’s ultimately our clients success that counts and not for the agency to take any credit, but I gotta tell ya - it still feels good!

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Project Spotlight

View some of our latest projects.

RMSC

The Rochester Museum and Science Center (RMSC) features over 200 hands-on exhibits, spectacular shows, and authentic collections, engaging over 350,000 visitors annually. Last summer, we launched their new website that not only communicates the entire experience (Museum, Strasenburgh Planetarium and Cumming Nature Center), but also maintains a strong brand representation for the RMSC.

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Conifer LLC

Conifer is a nationally ranked, full-service real estate company specializing in the development, construction, management, and ownership of high-quality, affordable housing communities. Mason Digital has had a long-term relationship with Conifer and has been supporting their online marketing strategy. This past December, we launched their new Website which afforded Conifer more flexibility for managing content while also maintaining their newly instituted branding guidelines.

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NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
COO, Digital Marketing

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Chief Media Strategist

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Sr. Digital Strategist

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Brad Schultz
Chief Creative Director
Mason Marketing

Brad is our lead brand identity expert. He is responsible for translating our clients' brand positioning into the creative design. Every project is custom designed and Brad ensures that the translation to the web is pixel perfect

Chuck Ingersoll
Associate Creative Director – Copy
Mason Marketing

Chuck is our lead copywriter. Besides broad experience in short-form and long-form writing, Chuck understands how to write for the Web - using a more abbreviated, staccato style that ensures site visitors get the message quick.

Ready to talk about your next project?

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