Back on May 24th I sat at my desk and watched a live stream of the Google Performance Summit keynote presentation. The annual event provides a glimpse into changes the search giant will be rolling out for advertisers. I know what you’re thinking and you’re right, I am living the dream.
This year Google announced changes to the ads that appear on the search engine result page (SERP). They said that in the coming months ads would get smaller and less noticeable in order to make the experience better for their users. Just kidding! It was the opposite. You may have noticed that the ads on the SERP not only take up more real estate, they’re more disguised than ever.