Remember when the guy who walked into the meeting with his laptop in hand and wearing jeans was referred to as the “interactive specialist?” Or maybe the “interactive guru?” Yuck, I’m glad both of those words have left the lexicon. The word “guru” we can all agree is just dumb, but why did “interactive” become “digital?”
Let’s start with why we used the word interactive in the first place. As internet advertising emerged as a new medium, marketers were overjoyed with the idea that audiences could now interact with ads. One of the first banner ads to run was an AT&T advertisement that read “Have you ever clicked your mouse right here? You will.”
