Analytics based. Results Driven.

Mason Digital, a Mason Marketing llc alliance, integrates deep marketing know how with proven digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.

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Website Design

We specialize in custom website design, search engine optimization (SEO), e-commerce, and advanced web development in Joomla, WordPress, Drupal, DNN, etc.

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Digital Capabilities

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.

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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.

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Digi know...

Everyone is Not Your Customer

Seth Godin, the best-selling author, marketer, entrepreneur, and public speaker has a quote that I love: “The key to failure is trying to please everyone.” As a marketer, I’m constantly annoying my clients with questions about their ideal customer. Sometimes I get a well thought out and researched response. Other times I get a vague answer. While it might be true that all adults over 30 years of age could potentially be your customer, those are not well-defined parameters for marketing purposes.

There’s a temptation to think as broadly as possible about your target audience. Even seasoned marketers make this mistake. It might seem logical, after all, why wouldn’t you want to sell to as many customers as possible?

 

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Why Am I Not Seeing My Search Ad?

As an employee of a digital marketing agency that’s responsible for running many digital marketing campaigns, I get this question a lot. Unlike traditional media, like a TV spot or a gigantic billboard, your paid search ads are not designed to always be front and center. In the simplest form, your ad should answer a person’s question. Answering that question is a powerful way for you to attract more customers by reaching the right people at the right time. Unless you’re that person (which you probably are not) it’s possible that you will not see your own ad. Which is a good thing! 

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Project Spotlight

View some of our latest projects.

Ortholite

RMSC

The Rochester Museum and Science Center (RMSC) features over 200 hands-on exhibits, spectacular shows, and authentic collections, engaging over 350,000 visitors annually. Last summer, we launched their new website that not only communicates the entire experience (Museum, Strasenburgh Planetarium and Cumming Nature Center), but also maintains a strong brand representation for the RMSC.

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Ortholite

Conifer LLC

Conifer is a nationally ranked, full-service real estate company specializing in the development, construction, management, and ownership of high-quality, affordable housing communities. Mason Digital has had a long-term relationship with Conifer and has been supporting their online marketing strategy. This past December, we launched their new Website which afforded Conifer more flexibility for managing content while also maintaining their newly instituted branding guidelines.

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Ortholite

NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
Partner, Chief Operating Officer

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Partner, Chief Strategy Officer

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Director, Digital Marketing

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Geoff Schopp
Digital Marketing Technologist

Geoff analyzes the data Mason Digital collects for its clients across a multitude of channels and identifies opportunities to optimize the performance of campaigns. Geoff has considerable experience in e-commerce and is also Google AdWords and Google Analytics certified.

Joelle Freeman
Digital Marketing Technologist

Joelle works with clients to fulfill their digital marketing campaigns from start to finish. Beginning with the implementation of each campaign, followed by monitoring and defining trends in data, analyzing opportunities for optimizations, and implementing changes for client success.

Erica Erskine
Digital Marketing Technologist

Erica is often playing the role of the unsung hero while working on our client's digital marketing and advertising programs. When we present reports that show excellent results, it’s because of her keen ability to analyze and optimize campaigns within our various digital marketing platforms. Simply put, Erica makes it happen!

Mike DiGiacomo
Digital Marketing Technologist

Mike combines his extensive social media marketing experience with client and project management skills to help our clients achieve their digital advertising objectives. With his calm demeanor, Mike is always as cool as the other side of the pillow, even when projects and deadlines pile up. He's also an extremely quick study, getting Google Adwords and Google Analytics certified in the same week. 

Matt Mangan
Web Developer

Matt is a highly skilled digital developer responsible for crafting quality code that results in responsive, pixel-perfect websites. He also contributes to efforts for clients focused on digital marketing, search engine optimization, mobile websites, and other initiatives.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Meghan Martinez
Web Developer

Meghan has tenacious attention to detail, always keeping the user experience in mind. She optimizes websites to ensure they are intuitive and simple to use; in turn increasing engagement and site retention. When it comes to UI/UX design and programming, Meghan has it covered!

Julia Antenucci
Content Marketing Manager

Julia didn’t find marketing, marketing found her. With a background in English Literature and a propensity for social media and search engine optimization, Julia was quick to answer her calling in the growing field of content marketing. Whether writing a researched, industry-specific white paper or developing compelling and optimized web copy, Julia stamps her unique blend of creativity and passion on everything she writes. She’s also extremely useful when you need an opinion on a local restaurant. Just ask.

Ryan Ross
Content and Inbound Marketing Strategist

Ryan brings an unparalleled level of enthusiasm and optimism to every project he manages for our clients. For him, marketing automation is not a buzzword or just the latest flavor of the month. Ryan is the real deal, using sophisticated software and advanced strategies to build inbound and automation campaigns that allow our clients to attract leads, nurture prospects, and ultimately deliver new customers.

Ready to talk about your next project?

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