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Four Reasons To Use Google Ads For Your Business

As a business owner, you’re always wondering how to best spend your marketing dollars to generate more leads for your business. Google Ads (pay-per-click advertising) is one of the most effective digital marketing tactics that any type of business can invest in. Without knowing it, you’ve probably clicked on a Google ad before. These ads […]

How Google’s New Algorithm Will Impact Your Website Traffic

Coming in mid-June 2021 to a Search Engine Results Page (SERP) near you, Google will include new page experience signals in its search ranking algorithm. I’ve had a few clients reach out to me asking what this means and how it will affect their website’s rank on Google. So let’s dive into this new page […]

Using Data To Inform Creative – The Right Way

The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or distrustful. There’s a level […]