If your company is currently going through the torturous exercise of developing a new website, this message may be too late. If you haven’t traveled too far down the road of developing a new site yet you should read this article. But don’t just read it, commit it to memory, post a copy of it in the break room, and email it to loved ones. Help stop the suffering.
Why would a guy who leads a company that develops award-winning websites for businesses of all sizes tell you not to develop a new website? Hmm, perhaps I didn’t think this one all the way through.
Or, perhaps I’m channeling my inner Ghost of Christmas Future. I’m bringing you knowledge from a not-so-distant tomorrow. In the future, businesses are going to wise up. They will escape the “website redesign cycle” that curses their marketing and leadership team every three years.