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Case Studies

Knowledge From Our Experts

How to Develop an Audience Persona

Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]

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Retail Marketing Strategy – Own the Search Engine Results Page

According to research conducted by Google, 69% of shoppers use search engines when they want to figure out where to go. Even more important, 48% of purchasers were influenced by a relevant search.  For retail marketers, it’s imperative that your stores appear on the search engine results page (SERP) when a potential customer searches for […]

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5 Keys to Effective Influencer Marketing for Food & Beverage Brands

As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences. Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version […]

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