integrated digital
+ marketing

Programmers. Ad agencies. Some do digital, others do marketing. Mason Digital, a Mason Marketing llc alliance, integrates deep marketing know how with proven digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.

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Website Design

We specialize in custom website design, search engine optimization (SEO), e-commerce, and advanced web development in Joomla, WordPress, Drupal, DNN, etc.

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Digital Capabilities

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.

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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.

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Digi know...

Why “Interactive” Became “Digital”

Remember when the guy who walked into the meeting with his laptop in hand and wearing jeans was referred to as the “interactive specialist?” Or maybe the “interactive guru?” Yuck, I’m glad both of those words have left the lexicon. The word “guru” we can all agree is just dumb, but why did “interactive” become “digital?”

Let’s start with why we used the word interactive in the first place. As internet advertising emerged as a new medium, marketers were overjoyed with the idea that audiences could now interact with ads. One of the first banner ads to run was an AT&T advertisement that read “Have you ever clicked your mouse right here? You will.”

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The Future of Digital Marketing – CX, Content, and Data

In January’s Digital Trends report from Econsultancy, the question “What’s the most exciting digital marketing opportunity in 2016?” was posed to over 7,000 marketing professionals. The top three answers were “optimizing the customer experience (CX),” “creating compelling content for digital experiences” and “data-driven marketing that focuses on the individual.” When asked to identify their strategic priorities for 2016, 53% of organizations chose data-driven marketing with their top vote.

The focus on data-driven marketing comes directly from the desire to improve customer experience at every touch point using analytics to measure success. Content marketing can play a huge role in creating a positive customer experience. These three components of digital marketing only work when strategically aligned; content should be developed and distributed to enhance the customer experience and data analysis should be used to determine the effectiveness of those initiatives and define opportunities to improve the overall performance.

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Project Spotlight

View some of our latest projects.

RMSC

The Rochester Museum and Science Center (RMSC) features over 200 hands-on exhibits, spectacular shows, and authentic collections, engaging over 350,000 visitors annually. Last summer, we launched their new website that not only communicates the entire experience (Museum, Strasenburgh Planetarium and Cumming Nature Center), but also maintains a strong brand representation for the RMSC.

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Conifer LLC

Conifer is a nationally ranked, full-service real estate company specializing in the development, construction, management, and ownership of high-quality, affordable housing communities. Mason Digital has had a long-term relationship with Conifer and has been supporting their online marketing strategy. This past December, we launched their new Website which afforded Conifer more flexibility for managing content while also maintaining their newly instituted branding guidelines.

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NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
COO, Digital Marketing

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Chief Media Strategist

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Sr. Digital Strategist

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Geoff Schopp
Digital Marketing Technologist

Geoff analyzes the data Mason Digital collects for its clients across a multitude of channels and identifies opportunities to optimize the performance of campaigns. Geoff has considerable experience in e-commerce and is also Google AdWords and Google Analytics certified.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Brad Schultz
Chief Creative Director
Mason Marketing

Brad is our lead brand identity expert. He is responsible for translating our clients' brand positioning into the creative design. Every project is custom designed and Brad ensures that the translation to the web is pixel perfect

Chuck Ingersoll
Associate Creative Director – Copy
Mason Marketing

Chuck is our lead copywriter. Besides broad experience in short-form and long-form writing, Chuck understands how to write for the Web - using a more abbreviated, staccato style that ensures site visitors get the message quick.

Ready to talk about your next project?

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