If you have used digital advertising to promote a product or service lately, chances are you handed money over to either Google, Facebook, or both. These two companies, Google (owned by parent company Alphabet) and Facebook, have been dominating the digital marketing universe for a few years now. Last year US advertisers spent $35B with […]
We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern city in the US is exposed to over 5,000 advertising messages per day. A few of those exposures take place during the rare occurrence that […]
