Digital + Traditional = Business Success In today’s rapidly evolving marketing landscape, striking the right balance between new-and-innovative digital tactics and tried-and-true traditional marketing methods is more crucial than ever. At Mason Digital, we’re proud to be at the forefront of this evolution, helping businesses like The Bonadio Group (TBG) – a Top 100 Accounting […]
AI sparked significant discussion and innovation in 2024. Our Director of Ad Operations and Analytics, Jeff Commaroto, has been closely monitoring its impact on our own business and the digital marketing industry. As we step into 2025, we asked him to share his insights and predictions. Here’s what he had to say: The Struggles of […]
Updated WCAG 2.2 Standards Elevate Attention to Website Accessibility In today’s digital-first world, ensuring that your website is accessible to everyone is more critical than ever. The Web Content Accessibility Guidelines (WCAG) 2.2 are the latest standards aimed at making digital content more inclusive for users with disabilities. These guidelines focus on four key principles: […]
Before Figma, web designers like myself were limited to design programs typically used for print, packaging, and traditional design. While we were still able to develop impactful designs that meet client objectives, there were inherent inefficiencies, and a lack of design capability, that hindered our designs from taking advantage of the latest in website design […]
Rising Popularity There’s no denying the growing number of active users on TikTok. It’s why so many brands are turning to TikTok to advertise their products and services. However, we’ve learned it takes much more than just running an ad to cut through the clutter and make an impact. Brands and advertisers like Mason Digital […]
If driving organic traffic to your website is your goal, the best practices of search engine optimization (SEO) are crucial. Keyword research provides valuable insight into queries that your target audience searches for on Google. Are you unsure where to start? Here are 5 tips for keyword research to drive traffic to your website and […]
TikTok, the social media platform that once was referred to as the “dancing app,” is now a household name. TikTok launched in 2017 and is now considered one of the most popular social media platforms as well as one of the trendiest. With the heightened popularity of TikTok compared to other social media platforms such […]
You’ve heard about it, talked about it, watched it, but chances are there are still some aspects of Connected TV advertising that leave you scratching your head – and with good reason. With access points ranging from smart TVs to Rokus and gaming consoles, content available through countless streaming and Video on Demand platforms, and […]
As a business owner, you’re always wondering how to best spend your marketing dollars to generate more leads for your business. Google Ads (pay-per-click advertising) is one of the most effective digital marketing tactics that any type of business can invest in. Without knowing it, you’ve probably clicked on a Google ad before. These ads […]
Coming in mid-June 2021 to a Search Engine Results Page (SERP) near you, Google will include new page experience signals in its search ranking algorithm. I’ve had a few clients reach out to me asking what this means and how it will affect their website’s rank on Google. So let’s dive into this new page […]
The Issue Surrounding Privacy The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or […]
Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]
