Rising Popularity There’s no denying the growing number of active users on TikTok. It’s why so many brands are turning to TikTok to advertise their products and services. However, we’ve learned it takes much more than just running an ad to cut through the clutter and make an impact. Brands and advertisers like Mason Digital […]
If driving organic traffic to your website is your goal, the best practices of search engine optimization (SEO) are crucial. Keyword research provides valuable insight into queries that your target audience searches for on Google. Are you unsure where to start? Here are 5 tips for keyword research to drive traffic to your website and […]
TikTok, the social media platform that once was referred to as the “dancing app,” is now a household name. TikTok launched in 2017 and is now considered one of the most popular social media platforms as well as one of the trendiest. With the heightened popularity of TikTok compared to other social media platforms such […]
You’ve heard about it, talked about it, watched it, but chances are there are still some aspects of Connected TV advertising that leave you scratching your head – and with good reason. With access points ranging from smart TVs to Rokus and gaming consoles, content available through countless streaming and Video on Demand platforms, and […]
As a business owner, you’re always wondering how to best spend your marketing dollars to generate more leads for your business. Google Ads (pay-per-click advertising) is one of the most effective digital marketing tactics that any type of business can invest in. Without knowing it, you’ve probably clicked on a Google ad before. These ads […]
Coming in mid-June 2021 to a Search Engine Results Page (SERP) near you, Google will include new page experience signals in its search ranking algorithm. I’ve had a few clients reach out to me asking what this means and how it will affect their website’s rank on Google. So let’s dive into this new page […]
The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or distrustful. There’s a level […]
Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]
Do your 2021 marketing plans include automatic, strategic outreach that seamlessly creates opportunities for your sales and support teams? If you are not using a marketing automation tool, you are certainly missing out on the full potential your marketing plan could have. And if you are, here are some different strategies to add to your […]
Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. The ease and scale with which a marketer can conduct research, track user behavior and connect the dots between dollars spent […]
Years ago I managed PR for a multi-national CPG company. One product in my portfolio was a popular morning beverage many people take with cream and sugar. I was invited to join the team on a three day immersion into their current consumers’ habits, needs, and lifestyle. I was assigned to shadow a woman who […]
Done correctly, inbound marketing is a strong driver of lead generation. But we all know what isn’t measured doesn’t matter so it’s critical that B2B marketers clarify how their team’s work makes an impact on the company’s bottom line. Staying focused on the tactics that drive sales benefits the entire organization’s growth and, in turn, […]
