Using Marketing Automation to Increase Revenue

Technology has changed and largely improved every function within our businesses. Marketing has arguably been affected the most and the quickest. It started modestly with digital advertising using banner ads and email blasts back in the late 90s. Just 20 years later, digital marketing technology provides capabilities that marketers never dreamed of. One of the […]

Read More

Google Algorithm Changes Favor Subject Experts

For brick-and-mortar retailers, real estate has always been a very important factor in their success. I remember learning in a college marketing course that the three most important decisions that any retail business will make are “location, location, and location.” This passed as humor in an otherwise dull marketing class. Today, most businesses have a […]

Read More

How to Develop an Audience Persona

Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]

Read More

Retail Marketing Strategy – Own the Search Engine Results Page

According to research conducted by Google, 69% of shoppers use search engines when they want to figure out where to go. Even more important, 48% of purchasers were influenced by a relevant search.  For retail marketers, it’s imperative that your stores appear on the search engine results page (SERP) when a potential customer searches for […]

Read More

5 Keys to Effective Influencer Marketing for Food & Beverage Brands

As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences. Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version […]

Read More

Increase Revenue From Existing Customers Through Content

It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]

Read More

4 Steps to Get Your Content Marketing Program Off the Ground

For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future.  It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]

Read More

5 Steps for Food & Beverage Marketers to Succeed with Social Media

Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]

Read More

4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

Read More

Digital Marketing Strategies for Retailers – Win Today and Cultivate The Future

Retail marketers have to solve a unique problem – generating foot traffic at offline locations while keeping the brand top of mind in an ever-changing digital landscape. How do you solve this challenge? Look below for some tips or download our ebook for an in depth exploration. Winning Today Using a data-first marketing approach to […]

Read More

4 Ways To Amp Up Social Media Efforts For Food & Beverage Marketers

Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]

Read More

ADA Compliance Widgets are a Nice Addition for Website Accessibility

For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]

Read More