Blog | Mason Digital

Marketing Automation Doesn’t Mean Automatic Marketing

Written by Karl Heberger on March 3, 2020 in Inbound Marketing

The concept of marketing automation is a relatively new phenomenon. A quick look at Google Trends data reveals that search volume for “marketing automation” has ramped up rapidly since 2012. It has become one of the top buzzwords in our industry, but just what does marketing automation mean? We recently posted a position for a […]

Some Digital Marketing Resolutions for 2020

Written by Karl Heberger on January 29, 2020 in Marketing

We’re starting a new year and a new decade (although I think the latter is debatable) so it’s a great time to make some resolutions. Let’s eat less junk food, exercise more often, and stop making the same digital marketing mistakes we made in 2019! Here are four things you can do to be a […]

Consumer Privacy Regulations Will Further Limit Advertising Competition

Written by Karl Heberger on January 6, 2020 in Digital Advertising, Marketing

Amid high-profile breaches of consumer data at several notable companies, governments around the world are taking action to crack down on how personal data is being collected, stored, and used. In 2018, the EU passed the General Data Protection Regulation (GDPR). Starting in January of 2020, California will have a similar regulation in place, the […]

Effective Digital Advertising Starts with the Creative

Written by Karl Heberger on November 13, 2019 in Digital Creative

Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had […]

How Google Tag Manager Gives Marketers Superpowers

Written by Jeff Commaroto on October 21, 2019 in Analytics

How can data-driven marketers easily manage paid advertising, eCommerce, CRM and other tracking data from multiple platforms across a web site? How can they pump user interaction data back to these different platforms all at the same time? And the million-dollar question – how can they do it without having to get IT and the […]

Use automation software to help improve the buyer's journey from inbound marketing to sales.

Using Technology to Effectively Connect Sales and Marketing

Written by on October 8, 2019 in Inbound Marketing

As B2B digital marketers, one of our most important tasks is to drive prospects to our website and then convert them into leads. Ultimately, the goal is to later convert these leads into customers, repeat customers, and brand advocates. It can be a challenge for the marketing team to have visibility of customer acquisition because […]

Driving Results With Content

Written by Carly Layton on October 1, 2019 in Inbound Marketing

In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]

How to Find the Right Digital Marketing Agency Partner

Written by Karl Heberger on September 4, 2019 in Digital Agency, Marketing

4 Questions to Ask (and the Answers You’ll Want to Hear) So you’ve found yourself in the unenviable situation of having to research and hire a digital marketing firm. After you’ve read through some websites, asked for some referrals, and stalked your contacts on LinkedIn, you have narrowed down your list of potential providers. The […]

Avoiding Analysis Paralysis in 2019

Written by Karl Heberger on August 26, 2019 in Analytics

It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. I’m not sure it’s a fair trade but I guess that’s the problem with high […]

Advertisers Need a Mobile Strategy

Written by Karl Heberger on July 1, 2019 in Digital Advertising

A report was recently released by eMarketer that analyzed how consumers in the US spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending less time watching television, listening to the radio, and reading magazines. The only […]