Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]
According to research conducted by Google, 69% of shoppers use search engines when they want to figure out where to go. Even more important, 48% of purchasers were influenced by a relevant search. For retail marketers, it’s imperative that your stores appear on the search engine results page (SERP) when a potential customer searches for […]
As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences. Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version […]
It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]
For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future. It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]
Digital advertising has emerged as the leading medium in the US, capturing 59% of all advertising dollars spent in 2020. One of the reasons for this is the ability to measure. Rather than rely on survey data for viewership or estimates of readership, we understand with a great deal of precision how many people were […]
Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]
Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts. Here are a few ways to use digital data for retail marketing: Your […]
Retail marketers have to solve a unique problem – generating foot traffic at offline locations while keeping the brand top of mind in an ever-changing digital landscape. How do you solve this challenge? Look below for some tips or download our ebook for an in depth exploration. Winning Today Using a data-first marketing approach to […]
Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]
For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]
Jim Morrison once sang “Strange days have found us / Strange days have tracked us down / They’re going to destroy / Our casual joys.” If you’re an owner or key player at a small to midsize business in the state of New York, this certainly rings true. We’re living times that aren’t just strange, […]
