Effective Digital Advertising Starts with the Creative

Written by Karl Heberger on in Digital Creative

Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had […]

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How Google Tag Manager Gives Marketers Superpowers

Written by Jeff Commaroto on in Analytics

How can data-driven marketers easily manage paid advertising, eCommerce, CRM and other tracking data from multiple platforms across a web site? How can they pump user interaction data back to these different platforms all at the same time?  And the million-dollar question – how can they do it without having to get IT and the […]

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Use automation software to help improve the buyer's journey from inbound marketing to sales.

Using Technology to Effectively Connect Sales and Marketing

Written by Ryan Ross on in Inbound Marketing

As B2B digital marketers, one of our most important tasks is to drive prospects to our website and then convert them into leads. Ultimately, the goal is to later convert these leads into customers, repeat customers, and brand advocates. It can be a challenge for the marketing team to have visibility of customer acquisition because […]

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Driving Results With Content

Written by Carly Layton on in Inbound Marketing

In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]

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How to Find the Right Digital Marketing Agency Partner

Written by Karl Heberger on in Digital Agency, Marketing

4 Questions to Ask (and the Answers You’ll Want to Hear) So you’ve found yourself in the unenviable situation of having to research and hire a digital marketing firm. After you’ve read through some websites, asked for some referrals, and stalked your contacts on LinkedIn, you have narrowed down your list of potential providers. The […]

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Avoiding Analysis Paralysis in 2019

Written by Karl Heberger on in Analytics

It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. I’m not sure it’s a fair trade but I guess that’s the problem with high […]

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Advertisers Need a Mobile Strategy

Written by Karl Heberger on in Digital Advertising

A report was recently released by eMarketer that analyzed how consumers in the US spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending less time watching television, listening to the radio, and reading magazines. The only […]

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Attention Content Marketers: It’s Not About You

Written by Karl Heberger on in Inbound Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing relevant and informative content to current and prospective customers. Content marketing is not a new phenomenon, but it has exploded in recent years thanks to the relative ease of distribution provided by the internet. Early adopters of content marketing include John Deere […]

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APIs & Developer Things: A Day Spent at Google HQ

Written by Jeff Commaroto on in

The duopoly is real, Facebook and Google combined dominate online advertising. If you work in digital marketing you touch their technology every day. Meanwhile their product offerings, software and APIs are constantly changing. Keeping up-to-date with everything they throw at us through a hodgepodge of blog posts, YouTube videos and often outdated documentation is a […]

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Stop Talking About CTR, Start Measuring Marketing KPIs That Matter

Written by Jeff Commaroto on in Analytics

Too often marketing analytics “analysis” takes the form of scorecards or giant tables filled with impressions, clicks, cost and cost per click (CPC) metrics with maybe some social shares thrown in. At Mason Digital we preach marketers should only measure what matters. Sounds good, right? You might ask, “What actually matters?” Simple, all the things […]

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