5 SEO Tips for Keyword Research

If driving organic traffic to your website is your goal, the best practices of search engine optimization (SEO) are crucial. Keyword research provides valuable insight into queries that your target audience searches for on Google. Are you unsure where to start? Here are 5 tips for keyword research to drive traffic to your website and […]

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The Power of TikTok’s Influence

TikTok, the social media platform that once was referred to as the “dancing app,” is now a household name. TikTok launched in 2017 and is now considered one of the most popular social media platforms as well as one of the trendiest. With the heightened popularity of TikTok compared to other social media platforms such […]

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How Connected TV Fits Into Your Media Strategy

You’ve heard about it, talked about it, watched it, but chances are there are still some aspects of Connected TV advertising that leave you scratching your head – and with good reason. With access points ranging from smart TVs to Rokus and gaming consoles, content available through countless streaming and Video on Demand platforms, and […]

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Privacy Controls and How It’s Altering the Advertising Industry

This is proving to be a gut-check year for digital marketers. The lifeblood of digital advertising has been highly targeted ads delivered to users whose behavioral and demographic data was collected en masse and often without consent. While this is still the case, companies like Apple have recently introduced sweeping new privacy controls that will […]

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Four Reasons To Use Google Ads For Your Business

As a business owner, you’re always wondering how to best spend your marketing dollars to generate more leads for your business. Google Ads (pay-per-click advertising) is one of the most effective digital marketing tactics that any type of business can invest in. Without knowing it, you’ve probably clicked on a Google ad before. These ads […]

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How Google’s New Algorithm Will Impact Your Website Traffic

Coming in mid-June 2021 to a Search Engine Results Page (SERP) near you, Google will include new page experience signals in its search ranking algorithm. I’ve had a few clients reach out to me asking what this means and how it will affect their website’s rank on Google. So let’s dive into this new page […]

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Using Data To Inform Creative – The Right Way

The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or distrustful. There’s a level […]

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A Look At The Agency and Client-side Marketing Team Partnership

Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]

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Building a Culture of Accessibility Into Your Product

When it comes to digital products such as websites or apps, I’d imagine most of us can recall some type of frustrating interaction while using them. For the 61 million American adults with disabilities, and over 1 billion worldwide, the lack of accessibility within a digital product can turn a normally frustrating experience into one […]

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Four Ways to Incorporate Marketing Automation in 2021

Do your 2021 marketing plans include automatic, strategic outreach that seamlessly creates opportunities for your sales and support teams? If you are not using a marketing automation tool, you are certainly missing out on the full potential your marketing plan could have. And if you are, here are some different strategies to add to your […]

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How Digital Advertising Started vs. How It’s Going

This year, I have read countless articles about consumer privacy. I’ve watched our government bring big tech leaders like Mark Zuckerberg and Sundar Pichai in for hearings with questions centered around trust and privacy. Most digital ad industry news is dedicated to privacy issues.It’s not a surprise that the government and consumers in general do […]

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Why Your Business Goals Should Drive Marketing Analytics

Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. The ease and scale with which a marketer can conduct research, track user behavior and connect the dots between dollars spent […]

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