Our Intent driven keyword strategy starts with an SEO audit
When it comes to increasing traffic, more is great, but the right traffic is ideal. We prefer not to waste time with traffic that is not going to convert on your website and focus on intent driven traffic looking exactly for your product or service. Targeting the right keywords on each page of your website can greatly increase the success of generating quality leads.
Technical SEO services aren’t tasks that anyone would typically see as they are mostly code-based, but have great effect. What if you have a beautiful, easy to use website with great content, but Google can’t seem to find it? This is where technical fixes come into play. We dig deep into your website to ensure that it is easily crawlable by search engines and as fast as it can be given the hosting and CMS it resides in. This is the first step in our audit process, as we want to ensure that search engines can actually notice the changes that we make on-page in the future.
On-page SEO changes are the most noticeable in the audit process. These changes can actually be seen on each page. These kinds of recommendations are typically content changes that will help align your page-to-page keyword strategy and properly communicate with search engines that this page is the most relevant page for the given topic.
Every business should manage their Google Business Profile (GBP) listing as if it was another source of entry to their business website. Typical searches within the Search Engine Results Page (SERP) for a given company have the GBP listing show up in some shape or form. Optimizing these platforms and other local listings can greatly increase the amount of traffic to your website.
The point of your website is to drive sales, so making your products easy to find is imperative to the success of your business. That’s why we focus on your products and services first with on-page changes to help generate more sales and leads. Your website acts as a cold call for your potential customers so we treat each of these product pages as individual landing pages with effective Call-to-Actions (CTAs) to drive more leads for your business.
Our strategy is not to drive as much traffic as possible to your pages, but to focus on the most relevant kind of potential customers that are looking to purchase your product or service. We target long-tailed keywords of the main parent topic to ensure that search engines know that your page is the most relevant to a searcher.
SEO Driven Content Creation
Within our audit process, we take a deep dive into what kind of content you may be missing from your website. We make sure that the content recommendations we have will have an impact on getting the right traffic to generate leads. Content can be preferred in many different forms by users so we make our best attempt to satisfy each type of user.
SEO Specialists Dedicated to Your Account
At Mason Digital, we feel strongly about properly communicating throughout our whole process. SEO can be confusing at times, so your dedicated SEO specialist properly informs you what tasks are being performed and also why they are important to the success of your website. There isn’t anything that is kept secret on our end.
Results Driven SEO
Results are the most important aspect of what we are doing to optimize your website. Each task we perform has some sort of impact on that data and we inform you of the “hows” and “whys”. Every quarter, we sit down and report on what we have implemented, how we did it, and what success we have achieved from those actions.
Investing in SEO
SEO is a long-term play. Just remember all the other websites competing for those top spots in the SERP. To get the best results, we perform extensive research to develop the right strategy based on your overall goals, competitive landscape and target audience. We typically suggest at least a minimum of a year-long plan to work out any issues you have on your website and continually use analytics to identify opportunities moving forward.