Our content marketing process
We help determine where you are with your content, where you want to go, and how to get there, including customer persona development and an audit of your existing content.
We employ ongoing keyword research, SEO best practices, user behavior, and competitive insights to ensure that your content will be found by the right prospects.
Now we have the power to develop strategically dynamic content to drive brand visibility, authority, and credibility.
We then leverage the best distribution channels, that generate the greatest return, to more deeply engage with your prospects as we drive them towards conversion.
We measure what matters, providing analytics that illustrate how content aligns with your business and marketing goals and drives leads.
Continue the conversation after conversion with unique content to current customers, building loyalty, and maximizing the lifetime value of your audience.
Integrated Content and SEO Strategy
Each piece of content created isn’t without some sort of purpose. Typically, it’s because there is keyword volume supporting that creation of content. Our content team works closely with our SEO team to ensure we are creating content that will attract the attention of search engines. The process includes industry, competitor and keyword research to ensure we are developing the right content for the right audience.
Types of strategic content
Everyone receives different forms of content in different ways. This is why we are actively creating content in many forms for consumption.
- Website page content writing
- Blog writing
- White paper writing
- Pillar page creation
- Cluster content strategy