We’re results-driven marketers.

At Mason Digital, we believe great agencies ask great questions. So that’s where we begin – with a thorough discovery of your business and, especially, your sales and marketing goals. Then we’ll leverage our deep relationships with the leading digital media platforms, accessing targeting data to build an integrated digital media plan. Ongoing campaign management, optimization and reporting are built into every plan.

Our team has developed and executed successful digital marketing strategies for local and national clients. Our proven track record includes search engine marketing, paid social media, display advertising, video, and connected TV planning and execution.

Search Engine Marketing

Mason Digital’s team has developed numerous search engine marketing campaigns for B2C and B2B clients. Utilizing the latest research tools and best practices for search engine optimization (SEO) and pay-per-click (PPC) paid search advertising we’re able to achieve optimal results for our clients.

Search engine marketing is becoming a crucial component of any company’s marketing strategy. According to Pew Research, every day 59% of Internet users use search engines. This provides an opportunity for marketers to reach their audience in the right place, at the right time, with the right message. Without a successful search engine marketing campaign, these searchers are far more likely find your competitors.

Mason Digital uses sophisticated tools to develop, execute, and measure search engine marketing initiatives. We treat search engine marketing as a direct response tactic and develop customized processes for measuring ROI. Data collection and analysis is a central component in executing successful campaigns. We continuously measure, analyze, learn, and optimize both paid search, as well as search engine optimization initiatives, for our clients based on their business objectives. Our process is transparent and collaborative, providing value for all stakeholders.

Our programmatic buying professionals have experience purchasing banner, mobile, native and video advertising for many of our clients.

Paid Social Media Advertising

Social networks provide an opportunity for marketers to achieve mass reach, engagement, and viral dissemination of content and offers. According to recent Pew Research, over 80% of US adults aged 18-49 use social networks.

Source: Pew Research Center, 2019

In today’s social media landscape, marketers need to balance paid, earned, and owned media. Unfortunately, earned media is becoming more and more difficult to obtain. Facebook continues to tweak its algorithm so that posts reach fewer and fewer fans organically. In order to achieve the reach and engagement needed to have successful social marketing campaigns, many of our clients are using paid opportunities.

Facebook, LinkedIn, Instagram, TikTok, and other major social networks are now offering extremely effective ways to engage with targeted audiences through native advertising. These ads seamlessly integrate into a user’s feed and are nearly indistinguishable from organic content. Because of this, native ads are often more effective than traditional ad formats.

Video and Display Advertising

Our in-house staff of digital marketing technologists use demand-side platforms (DSPs) to purchase ads across multiple ad exchanges and YouTube. The Mason Trading Desk enables our clients’ advertising dollars to work harder for them, with lower costs and higher efficiencies. Simply put, it provides sophisticated targeting and reach that eliminates the middle man.

Marketing Data and Analytics

Analytics and data analysis are at the core of everything we do at Mason Digital. We believe data should teach you something. We use data to consistently analyze and improve the performance of our clients’ digital marketing initiatives.

Our data-centric approach ensures that we remain focused on achieving our clients’ business objectives by consistently measuring each campaign’s key performance indicators. We provide our clients with comprehensive and informative reports of each campaign’s results. We’re transparent and collaborative, developing customized reports that provide value to our clients and each stakeholder for every initiative.

Digital Advertising Solutions

  • Digital channel and audience research
  • Digital media strategy development
  • Paid search advertising
  • Programmatic display, video, and connected TV
  • Paid social media advertising
  • Robust reporting and analysis

Articles on Digital Advertising

A Look At The Agency and Client-side Marketing Team Partnership

Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]

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Four Ways to Incorporate Marketing Automation in 2021

Do your 2021 marketing plans include automatic, strategic outreach that seamlessly creates opportunities for your sales and support teams? If you are not using a marketing automation tool, you are certainly missing out on the full potential your marketing plan could have. And if you are, here are some different strategies to add to your […]

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How Digital Advertising Started vs. How It’s Going

This year, I have read countless articles about consumer privacy. I’ve watched our government bring big tech leaders like Mark Zuckerberg and Sundar Pichai in for hearings with questions centered around trust and privacy. Most digital ad industry news is dedicated to privacy issues.It’s not a surprise that the government and consumers in general do […]

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Ready to deliver on-brand and on-strategy ads to your target audiences with the agency alternative?

If you’re ready to enact an effective and comprehensive digital advertising program focused on achieving your company’s objectives, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.