The internet has changed the world and the way consumers find information. Your customers aren’t looking for a sales message; instead they’re seeking solution-driven content that addresses real challenges they’re experiencing. Positioning your company as a partner that shares valuable resources is the greatest way to build new customer relationships and grow existing ones. 

Great content can come in many different forms, from blogs to videos, infographics to white papers. Whether you already have the content, have the pieces but not the final product, or need content developed from scratch, we can help with the research, strategy, development, prospect targeting, promotion, and data analysis that ensures your message is landing with the right audience.

Mason Digital’s Content Marketing Process

strategy

We help determine where you are, where you want to go, and how to get there, including customer persona development and an audit of your existing content

optimization

We employ ongoing keyword research, SEO best practices, user behavior, and competitive insights to ensure that your content will be found by the right prospects

creation

Now we have the goods to develop strategically dynamic content to drive brand visibility, authority, and credibility

activation

We then leverage the best distribution channels to generate the greatest return to more deeply engage with your prospects as we drive them towards conversion

evaluation

We measure what matters, providing analytics that illustrate how content aligns with your business goals, drives leads, and results in revenue 

retention

Continue the conversation after conversion with unique content to current customers, building loyalty, and maximizing the lifetime value of your audience 

Inbound Marketing

The dynamic shift in how content is disseminated and engaged with demands a new kind of marketing – inbound marketing. But every business is different, and the tools and strategy needed to succeed always vary. That’s where we come in. We believe that being a gatekeeper is no longer a viable business model. Instead, we share our knowledge freely so our clients can better connect with their customers.

We’re not here to offer you a line-item list of services – we’re here to create and execute a roadmap that leads to measurable, sustainable results. Whether we’re creating an impactful website or developing an inbound strategy, our digital marketing professionals have adopted a consistent approach that allows us to develop a marketing strategy that is as unique as your business is.

The Inbound Process

Analyze

Our first task is to conduct a thorough review of your business and marketing objectives within the current competitive landscape. How does your business stack up? What opportunities are there to be had and how can we help you get there?

Strategize

Once potential opportunities are identified, we formulate a plan of attack that focuses on the priorities identified in the analysis phase. We pride ourselves on our tactically-rooted, yet proactive approach. Rome wasn’t built in a day, and results from your inbound strategy are similar. We believe it’s important to start small, learn, and build based on what’s working.

Optimize

Content is both the basis of your branding and the fuel that drives the SEO value of your website. We implement our continually evolving knowledge of SEO best-practices to ensure that your content showcases the information users are looking for most from your website – and that they are able to find this information as quickly and easily as possible.

Measure

We continually review the strategy, priorities and analytical progress of your website and marketing campaigns in order to ensure sustainable, continual success.

Rinse, Repeat

We like to think of this less than a step-by-step process and more of a cycle. As your go-to marketing professionals, our engagement process is ongoing. The world of digital marketing never ceases to grow and evolve, and were both poised and ready to help your business navigate successfully through the changing times.

Lead Nurturing

Not every person who makes a connection with your company is ready to buy. We believe in helping our clients engage with potential customers early on in their purchasing journey. We then use marketing automation tools, sound strategies, data, and content to nurture leads.

Each client situation is different when it comes to lead nurturing and marketing automation. We work with multinational corporations using the most sophisticated tools available as well as smaller brands just getting started with inbound marketing and marketing automation. We’re able to develop a plan that makes sense for each client based on their unique set of circumstances.

Content Marketing Solutions

  • Search Engine Optimization
  • Content Development
  • Prospect Development
  • Marketing Automation
  • Sales Automation
  • Lead Generation
  • Lead Nurturing’
  • Current Customer Engagement
  • Hubspot Certified

Articles on Content Marketing

How to Develop an Audience Persona

Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]

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Increase Revenue From Existing Customers Through Content

It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]

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4 Steps to Get Your Content Marketing Program Off the Ground

For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future.  It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]

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Ready to connect directly to your customers with the agency alternative?

If you’re ready to deliver solution-focused messaging for which your audience is searching, Mason Digital might be exactly what you need. Our passionate team of digital marketers has only one objective, our clients’ success.