Marketing Intelligence is More Than a Dashboard

Written by Jeff Commaroto on

Extracting, Transforming and Activating Data Takes Skill Modern marketing campaigns produce vast amounts of data. This data is valuable only after it is transformed into actionable insight. For years marketers and business leaders have chased promises that software could replace the time and labor needed to produce these insights. Despite their availability and adoption professionals […]

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It’s Time to Take Responsibility for Your Privacy

Written by Jeff Commaroto on

I have seen first-hand the vast benefits of data targeting and ad tracking. Time and money saved, relevant ads delivered to the right audiences, client goals achieved. It is also undeniable, especially in light of accusations surrounding Cambridge Analytica, that mass collection and harvesting of consumer data poses major risks that we are only beginning […]

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Your Click Through Rate Doesn’t Matter

Written by Karl Heberger on

Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is seen. Depending on the type of advertising you’re running online, CTRs can range anywhere from […]

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Why Your Marketing Data Is Worthless

Written by Matt Weaver on

The other day I was perusing Facebook and saw an ad for the Nanit baby monitor. This was intriguing because I have been searching for new baby monitors to spy on my infant son while he sleeps. This one is billed as the “Tesla of Baby Monitors”. Now they have my attention. Their website is nice, […]

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Digital Marketing’s Dirty Little Secret

Written by Karl Heberger on

I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and bring extra just in case. That’s why it pains me to stare directly into the […]

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Why Am I Not Seeing My Search Ad?

Written by Matt Weaver on

As an employee of a digital marketing agency that’s responsible for running many digital marketing campaigns, I get this question a lot. Unlike traditional media, like a TV spot or a gigantic billboard, your paid search ads are not designed to always be front and center. In the simplest form, your ad should answer a […]

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Poor Data Interpretation Can Result In Bad Business Decisions

Written by Karl Heberger on

Don’t let the numerous articles written about “big data” fool you, data is not exciting. In its raw form, data is quite boring. In fact, if data were a movie, it would be “Ishtar.” Data by itself is confusing and lacks a compelling narrative. Data is only useful when it tells a story and provides […]

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Don’t Fall For SPAM Promising SEO Improvement

Written by Karl Heberger on

People use search engines a lot. According to Google there are more than 2.3 million searches performed on their search engine every minute. Surprisingly, not all of these searches are performed by people who are trying to prove their friend wrong to win a bet. In some cases these searches are performed by consumers looking […]

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Is Search Engine Optimization Still A Thing?

Written by Karl Heberger on

Back on May 24th I sat at my desk and watched a live stream of the Google Performance Summit keynote presentation. The annual event provides a glimpse into changes the search giant will be rolling out for advertisers. I know what you’re thinking and you’re right, I am living the dream. This year Google announced changes […]

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5 Tips To Get The Most From Your Google Analytics

Written by Karl Heberger on

Do you make business decisions based on pertinent information or your gut? Maybe you’re like a lot of people who rely on what I call “gutfo” – using intuition and then finding information that supports it. Either way, collecting and analyzing data that can assist your decision-making is important and easier now than it’s ever […]

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