Using Technology to Effectively Connect Sales and Marketing

Written by Ryan Ross on

As B2B digital marketers, one of our most important tasks is to drive prospects to our website and then convert them into leads. Ultimately, the goal is to later convert these leads into customers, repeat customers, and brand advocates. It can be a challenge for the marketing team to have visibility of customer acquisition because […]

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Driving Results With Content

Written by Carly Layton on

In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]

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Attention Content Marketers: It’s Not About You

Written by Karl Heberger on

Content marketing is a form of marketing focused on creating, publishing, and distributing relevant and informative content to current and prospective customers. Content marketing is not a new phenomenon, but it has exploded in recent years thanks to the relative ease of distribution provided by the internet. Early adopters of content marketing include John Deere […]

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Why Your Marketing Data Is Worthless

Written by Matt Weaver on

The other day I was perusing Facebook and saw an ad for the Nanit baby monitor. This was intriguing because I have been searching for new baby monitors to spy on my infant son while he sleeps. This one is billed as the “Tesla of Baby Monitors”. Now they have my attention. Their website is nice, […]

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Digital Marketing’s Dirty Little Secret

Written by Karl Heberger on

I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and bring extra just in case. That’s why it pains me to stare directly into the […]

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Why Am I Not Seeing My Search Ad?

Written by Matt Weaver on

As an employee of a digital marketing agency that’s responsible for running many digital marketing campaigns, I get this question a lot. Unlike traditional media, like a TV spot or a gigantic billboard, your paid search ads are not designed to always be front and center. In the simplest form, your ad should answer a […]

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Poor Data Interpretation Can Result In Bad Business Decisions

Written by Karl Heberger on

Don’t let the numerous articles written about “big data” fool you, data is not exciting. In its raw form, data is quite boring. In fact, if data were a movie, it would be “Ishtar.” Data by itself is confusing and lacks a compelling narrative. Data is only useful when it tells a story and provides […]

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Don’t Fall For SPAM Promising SEO Improvement

Written by Karl Heberger on

People use search engines a lot. According to Google there are more than 2.3 million searches performed on their search engine every minute. Surprisingly, not all of these searches are performed by people who are trying to prove their friend wrong to win a bet. In some cases these searches are performed by consumers looking […]

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Is Search Engine Optimization Still A Thing?

Written by Karl Heberger on

Back on May 24th I sat at my desk and watched a live stream of the Google Performance Summit keynote presentation. The annual event provides a glimpse into changes the search giant will be rolling out for advertisers. I know what you’re thinking and you’re right, I am living the dream. This year Google announced changes […]

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5 Tips To Get The Most From Your Google Analytics

Written by Karl Heberger on

Do you make business decisions based on pertinent information or your gut? Maybe you’re like a lot of people who rely on what I call “gutfo” – using intuition and then finding information that supports it. Either way, collecting and analyzing data that can assist your decision-making is important and easier now than it’s ever […]

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