Youtube Marketing: 4 Ways To Win At Youtube Advertising

Written by Matt Weaver on

YouTube is an amalgam of advertising, social, and content distribution all rolled into one. Many brands try to win at YouTube and consistently fail due to unoriginality and lack of unique content. So their channel becomes a digital repository of their humdrum TV commercials. That’s a lot of wasted time and money. In part 1 […]

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Azendoo – A Collaborative Platform For Project Management

Written by Jim Dennis on

If you are a business reality tv junkie like me, you probably watch ‘Shark Tank’ or ‘The Profit’. I can’t seem to get enough of them as I am always comparing them to my real life experiences of running a Digital Marketing Agency. These shows can also teach you how to deal with different personalities, […]

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Digital Marketers Can Be Confusing… And Confused

Written by Karl Heberger on

Think about the last time you had a conversation with your digital marketing partner or vendor. Did that meeting leave you with a better understanding of how your company is using the internet to further your business goals, or were you more confused than ever? In my experience, most conversations with digital marketers result in […]

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Do You Trust Your Digital Agency?

Written by Matt Weaver on

In a recent meeting with a client, I finally heard the magic words every (I hope) marketing agency wants to hear…”I trust you”. A little bit of background on this particular client: they have been spotty this past year. Projects are scoped but never signed off on. We start campaigns, we pause campaigns, reduce budget […]

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Verify Your Local Business On Google In 4 Easy Steps

Written by Chris Markham on

  In recent years, Google has made a concentrated effort to prioritize local search. This change has not only reshuffled the rankings on the search engine results page, but has also created new result page layouts. One of the layouts is designed to show the basic business information directly on the search engine result page […]

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Smart B2B Companies Invest In Content Marketing To Bring In Sales

Written by Karl Heberger on

  The Internet has changed every aspect of our lives; how we work, how we learn, and how we communicate. Although people by nature tend to be adverse to change, I for one love that I have absolutely no idea what a post office looks like on the inside. Marketers, like everyone else, need to […]

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Wearables And Marketing Oh My!

Written by Jim Dennis on

  By now everyone knows about Google Glass or Smart watches and that their coming out party is just around the corner. This is both exciting and scary from a digital marketer’s perspective. Visiongain calculates that the global wearable technology market will attain a value of $5.26 billion in 2014. Wearable technology is not new […]

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6 Ways Digital Video Advertising Trumps TV

Written by Karl Heberger on

  Marketers have spent a higher percentage of their media budget on television than any other media for many decades. The reason being that television advertising works. Video is a strong medium for communicating marketing messages. It can both build awareness and drive action. Video advertising is no longer relegated to a box in the […]

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