Everyone Is Not Your Customer

Written by Karl Heberger on

Seth Godin, the best-selling author, marketer, entrepreneur, and public speaker has a quote that I love: “The key to failure is trying to please everyone.” As a marketer, I’m constantly annoying my clients with questions about their ideal customer. Sometimes I get a well thought out and researched response. Other times I get a vague […]

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Why Am I Not Seeing My Search Ad?

Written by Matt Weaver on

As an employee of a digital marketing agency that’s responsible for running many digital marketing campaigns, I get this question a lot. Unlike traditional media, like a TV spot or a gigantic billboard, your paid search ads are not designed to always be front and center. In the simplest form, your ad should answer a […]

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Using Strategy To Define Tactics

Written by Karl Heberger on

The terms “strategy” and “strategic” are thrown around quite a bit in today’s business culture. In the realm of marketing, and more specifically digital marketing, it’s practically a meme. Every now and then I hear someone use one of these terms correctly. Usually though, the more someone uses the word “strategy” in a conversation, the […]

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Don’t Fall For SPAM Promising SEO Improvement

Written by Karl Heberger on

People use search engines a lot. According to Google there are more than 2.3 million searches performed on their search engine every minute. Surprisingly, not all of these searches are performed by people who are trying to prove their friend wrong to win a bet. In some cases these searches are performed by consumers looking […]

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Is Search Engine Optimization Still A Thing?

Written by Karl Heberger on

Back on May 24th I sat at my desk and watched a live stream of the Google Performance Summit keynote presentation. The annual event provides a glimpse into changes the search giant will be rolling out for advertisers. I know what you’re thinking and you’re right, I am living the dream. This year Google announced changes […]

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Why “Interactive” Became “Digital”

Written by Karl Heberger on

Remember when the guy who walked into the meeting with his laptop in hand and wearing jeans was referred to as the “interactive specialist?” Or maybe the “interactive guru?” Yuck, I’m glad both of those words have left the lexicon. The word “guru” we can all agree is just dumb, but why did “interactive” become […]

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The Future Of Digital Marketing – CX, Content, And Data

Written by Karl Heberger on

In January’s Digital Trends report from Econsultancy, the question “What’s the most exciting digital marketing opportunity in 2016?” was posed to over 7,000 marketing professionals. The top three answers were “optimizing the customer experience (CX),” “creating compelling content for digital experiences” and “data-driven marketing that focuses on the individual.” When asked to identify their strategic […]

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5 Reasons To Use HTTPS Everywhere On Your Site

Written by Chris Markham on

  We’ve all noticed that little green lock icon in our browser at some point when we are on the internet. That lock icon means you are browsing the site via HTTPS, which assures us that our personal information is safe while are on the website.  When a website is using standard HTTP, the data that […]

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The Top Digital Marketing Trends Of 2015

Written by Karl Heberger on

According to a recent survey by Adobe, 76% of marketers think marketing has changed more in the past two years than it did in the previous fifty years. The proliferation of the Internet has affected marketing as much as any business discipline. As the digital marketing world continues to evolve we see countless trends emerge […]

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Not Coms – Paradigm Shift Or Marketing Fad?

Written by Chris Markham on

Have you noticed websites using a different top level domain (TLD) extension than the standard “.com” extension?  I’m not talking about “.net”, “.org”, “.biz”, or any other of those common extensions that you may have seen in the past; I’m talking about new extensions such as “.apartments”, “.plumbing”, “.digital” (yes, we do own mason.digital), and other […]

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