Some Digital Marketing Resolutions for 2020

Written by Karl Heberger on

We’re starting a new year and a new decade (although I think the latter is debatable) so it’s a great time to make some resolutions. Let’s eat less junk food, exercise more often, and stop making the same digital marketing mistakes we made in 2019! Here are four things you can do to be a […]

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Consumer Privacy Regulations Will Further Limit Advertising Competition

Written by Karl Heberger on

Amid high-profile breaches of consumer data at several notable companies, governments around the world are taking action to crack down on how personal data is being collected, stored, and used. In 2018, the EU passed the General Data Protection Regulation (GDPR). Starting in January of 2020, California will have a similar regulation in place, the […]

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Effective Digital Advertising Starts with the Creative

Written by Karl Heberger on

Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had […]

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Avoiding Analysis Paralysis in 2019

Written by Karl Heberger on

It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. I’m not sure it’s a fair trade but I guess that’s the problem with high […]

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Advertisers Need a Mobile Strategy

Written by Karl Heberger on

A report was recently released by eMarketer that analyzed how consumers in the US spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending less time watching television, listening to the radio, and reading magazines. The only […]

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APIs & Developer Things: A Day Spent at Google HQ

Written by Jeff Commaroto on

The duopoly is real, Facebook and Google combined dominate online advertising. If you work in digital marketing you touch their technology every day. Meanwhile their product offerings, software and APIs are constantly changing. Keeping up-to-date with everything they throw at us through a hodgepodge of blog posts, YouTube videos and often outdated documentation is a […]

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For Digital Marketing Support, Deeper is Better than Wider

Written by Karl Heberger on

We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood handyman who is often helping people out with various home improvement projects. When you have a serious home renovation, however, you don’t call Bill from next door. You need specialists who can get the job […]

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Proceed with Caution: Self-serve Advertising Platforms

Written by Karl Heberger on

In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a twenty-five-dollar credit for Google advertising or been advised to “boost” your Facebook post to maximize performance. The adtech giants have made advertising on their […]

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Google and Facebook – The Digital Advertising Duopoly

Written by Karl Heberger on

If you have used digital advertising to promote a product or service lately, chances are you handed money over to either Google, Facebook, or both. These two companies, Google (owned by parent company Alphabet) and Facebook, have been dominating the digital marketing universe for a few years now. Last year US advertisers spent $35B with […]

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Good Marketing Requires Risk Taking

Written by Karl Heberger on

We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern city in the US is exposed to over 5,000 advertising messages per day. A few of those exposures take place during the rare occurrence that […]

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