Poor Data Interpretation Can Result In Bad Business Decisions

Written by Karl Heberger on

Don’t let the numerous articles written about “big data” fool you, data is not exciting. In its raw form, data is quite boring. In fact, if data were a movie, it would be “Ishtar.” Data by itself is confusing and lacks a compelling narrative. Data is only useful when it tells a story and provides […]

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5 Tips To Get The Most From Your Google Analytics

Written by Karl Heberger on

Do you make business decisions based on pertinent information or your gut? Maybe you’re like a lot of people who rely on what I call “gutfo” – using intuition and then finding information that supports it. Either way, collecting and analyzing data that can assist your decision-making is important and easier now than it’s ever […]

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Use the Right Metrics In Measuring Your Digital Advertising Impact

Written by Karl Heberger on

Marketers all know John Wanamaker’s famous quote, “Half my advertising is wasted, I just don’t know which half.” A century later that’s finally beginning to change. With the tremendous growth of digital marketing and the innate ability to measure every tactic, marketers are now armed with the information they need to review results and successfully […]

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