Meet Matt LinkedIn

Whether he’s overseeing the creation of strategic and innovative marketing programs or exploring new and emerging digital technologies, no day at Mason Digital is the same for Matt – and that’s exactly what he loves about his job. With a background in media buying and a degree in broadcast media, Matt utilizes an artful blend of creativity and strategy to help clients get measurable, sustainable results. Matt is a father of two that help him to stay grounded and, in his words, “have given me the realization that there’s more to life than work.”

These Are My Jams!

Matt Weaver

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Matt's Latest Blog Posts

How Digital Advertising Started vs. How It’s Going

This year, I have read countless articles about consumer privacy. I’ve watched our government bring big tech leaders like Mark Zuckerberg and Sundar Pichai in for hearings with questions centered around trust and privacy. Most digital ad industry news is dedicated to privacy issues.It’s not a surprise that the government and consumers in general do […]

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4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

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Digital Marketing Strategies for Retailers – Win Today and Cultivate The Future

Retail marketers have to solve a unique problem – generating foot traffic at offline locations while keeping the brand top of mind in an ever-changing digital landscape. How do you solve this challenge? Look below for some tips or download our ebook for an in depth exploration. Winning Today Using a data-first marketing approach to […]

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