Meet Karl

Karl is responsible for digital advertising and marketing with two decades of experience in PPC, SEO, social, mobile, video, display, and analytics. By focusing solely on our clients’ business and marketing objectives, Karl ensures the digital marketing strategies Mason Digital develops and executes are successful.

Karl's Projects

Karl's Latest Blog Posts

Using Marketing Automation to Increase Revenue

Technology has changed and largely improved every function within our businesses. Marketing has arguably been affected the most and the quickest. It started modestly with digital advertising using banner ads and email blasts back in the late 90s. Just 20 years later, digital marketing technology provides capabilities that marketers never dreamed of. One of the […]

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Google Algorithm Changes Favor Subject Experts

For brick-and-mortar retailers, real estate has always been a very important factor in their success. I remember learning in a college marketing course that the three most important decisions that any retail business will make are “location, location, and location.” This passed as humor in an otherwise dull marketing class. Today, most businesses have a […]

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How to Develop an Audience Persona

Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]

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