Meet Karl

Karl is responsible for digital advertising and marketing with two decades of experience in PPC, SEO, social, mobile, video, display, and analytics. By focusing solely on our clients’ business and marketing objectives, Karl ensures the digital marketing strategies Mason Digital develops and executes are successful.



Karl's Projects


Karl's Latest Blog Posts

Food & Beverage Brands: Measure Social Media Marketing Success Beyond the “Like”

Digital advertising has emerged as the leading medium in the US, capturing 59% of all advertising dollars spent in 2020. One of the reasons for this is the ability to measure. Rather than rely on survey data for viewership or estimates of readership, we understand with a great deal of precision how many people were […]

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5 Steps for Food & Beverage Marketers to Succeed with Social Media

Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]

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4 Ways To Amp Up Social Media Efforts For Food & Beverage Marketers

Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]

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