Our Team

Carly Layton

Director, Content & Inbound Marketing

Meet Carly

Carly ensures our clients’ message is clearly received by the right audiences. Her journey to content and inbound marketing includes work with Fortune 500 companies and prominent community nonprofit organizations, where she strategically built brands across all industries. Carly is driven by delivering measurable results, working with innovative and smart people, “listening” to key learnings, and – above all – enjoying everyday



Carly's Projects

Pillar Page Strategy Drives Over 140 Leads From Organic Search
Marketing Automation Streamlines Inbound Sales Process and Increases Close Rates
Building Engagement Through Content
Leveraging Custom Audiences in Social Media Leads to 66% Increase in Conversions
Inbound Marketing Delivers 275 Sales Leads

Carly's Latest Blog Posts

Increase Revenue From Existing Customers Through Content

It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]

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4 Steps to Get Your Content Marketing Program Off the Ground

For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future.  It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]

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Driving Results With Content

In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]

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