Tag Archives: consumer privacy

A Look At The Agency and Client-side Marketing Team Partnership

Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear “I don’t want to pay the agency fees, let’s start our own internal team” and on the other, you’ll hear “Interviewing, hiring, training, onboarding, etc. will be too […]

Four Ways to Incorporate Marketing Automation in 2021

Do your 2021 marketing plans include automatic, strategic outreach that seamlessly creates opportunities for your sales and support teams? If you are not using a marketing automation tool, you are certainly missing out on the full potential your marketing plan could have. And if you are, here are some different strategies to add to your […]

How Digital Advertising Started vs. How It’s Going

This year, I have read countless articles about consumer privacy. I’ve watched our government bring big tech leaders like Mark Zuckerberg and Sundar Pichai in for hearings with questions centered around trust and privacy. Most digital ad industry news is dedicated to privacy issues.It’s not a surprise that the government and consumers in general do […]

Building a Culture of Accessibility Into Your Product

When it comes to digital products such as websites or apps, I’d imagine most of us can recall some type of frustrating interaction while using them. For the 61 million American adults with disabilities, and over 1 billion worldwide, the lack of accessibility within a digital product can turn a normally frustrating experience into one […]