Modern marketers talk a lot about data. Digital advertising is fueled by advanced user tracking and mass data collection. The premise has been that all of this information would guarantee campaigns are efficient, effective, transparent and ultimately impact a company’s bottom line. How many of the reports presented by your employees or partners actually deliver on that promise?
While marketers have access to enormous amounts of data, the truth is, many don’t know what to do with it. Most marketing people aren’t data analysts and most data analysts aren’t marketers. The result has been an industry that continues to be driven by vanity metrics, like CTR, that are practically meaningless.
In this e-book you will learn:
- Why it’s such a struggle to actually gain insight from all of the data being collected
- What metrics and goals everyone should actually be focused on
- The kind of analysis everyone should be demanding
- Why you should be investing in the right kind of data expertise
Get started on the path to deriving real insight from raw data by reading our free e-book, “The Stories Data Driven Marketers Should Be Telling You.”