For B2B marketers, the most critical deliverable is lead generation. The ability to illustrate how marketing delivers bottom line results to sales team peers and company leadership is a critical need for many B2B marketers. Investment in a strong inbound strategy, and the know how to connect those results to actual sales, is a critical element in any B2B marketer’s digital marketing toolbox.

In this comprehensive resource you will learn:

  • Which metrics are best to connect the dots
  • How to segment your audience for the best ROI
  • How to deploy effective marking automation
  • The importance of a strong CTA