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With the business environment likely forever changed, how you plan, fund, and measure marketing also needs to pivot. Strategic content marketing increases prospect revenue, builds upon customer loyalty, and positions your company for the future. Investment in a strong content, inbound, and marketing automation program now can pay dividends for years to come.
This comprehensive resource will show you how to:
- Take the first steps towards a strong content marketing program
- Harness the benefits of marketing automation
- Tackle lead generation and current customer re engagement