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CMOs at B2B companies are increasingly being tasked with producing a quantifiable return on marketing activities and initiatives. The modern martech landscape is vast and the capabilities to target and engage prospects are constantly expanding. While there is no silver bullet, marketing automation systems like Hubspot, Marketo, and Pardot can be effective at driving a positive ROI. It’s also easy to measure the results and quantify the return.
These sophisticated marketing automation systems provide a number of opportunities for B2B marketers to drive revenue. In this ebook, we’ve outlined four ways to drive revenue that anyone who is just getting started in marketing automation should consider. Download it for free.
In this ebook you will learn:
- How marketing automation platforms can be used to convert prospects into sales-qualified leads
- How to identify audiences that aren’t typically included in your other marketing efforts
- How to methodically optimize your initiatives in order to achieve the best results
If you aren’t taking full advantage of marketing automation yet, you’ll need to develop a plan. Download this ebook to learn multiple ways these sophisticated platforms can drive revenue for your company.