Your website is at the core of your company's marketing efforts. How do people get there? What do they do when they arrive? Who are they? These are questions that must be answered in order to determine the extent to which your marketing efforts are effective.
When you know how to use it, website analytics provide the answers to these questions. Google Analytics is a powerful, free tool used by 81% of all websites that track site usage. It can provide valuable insights about your company's advertising initiatives and help you understand how to most cost-effectively allocate your marketing budget.
Our team of Google Analytics Certified Professionals use the tool every day for dozens of our clients. We're constantly increasing our capabilities while keeping up on the latest tools and resources.
Unlike many other digital marketing firms, we're not afraid to share our knowledge and empower our clients. In fact, we've found that the more self-sufficient our clients are with Google Analytics, the more they understand the value of their digital marketing initiatives.
If you're ready to empower yourself and your marketing team please ask about our Google Analytics training sessions. You don't have to be a client to receive a customized session built around your specific needs and interests. Contact us today to learn more.