Because of Mason Digital’s partnership with Google, we were given the opportunity to run a Local Campaign, a beta product that was only available to select partners at the time. The objective was to drive store visits at scale, using a variety of different ad formats across the Google ecosystem – Search, Maps, GMB profile, Display, and YouTube. Using advanced machine learning technology, we executed a mobile advertising campaign that dynamically optimized budgets, ad placements and asset combinations to maximize the number of customers visiting their store locations.
Mason Digital has been an indispensable digital marketing partner to us for years. They always go the extra mile, looking for cutting-edge ways to deliver the best results for our campaigns. Deborah Brundage, CMO of Monro, Inc.
According to Google, 70% of smartphone users who bought something in a store turned to their smartphones first for information relevant to that purchase. For Monro, Inc. we needed to understand how our online campaigns were affecting in-store traffic.
Utilize Google’s Local Campaign to drive store visits at scale, using a variety of different ad formats across the Google ecosystem – Search, Maps, GMB profile, Display, and YouTube.
After six weeks we obtained:
- 4,789 store visits
- 19% store visit rate (about 1 in 5 people who interacted with an ad physically visited a store)
- $6.41 cost per store visit
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