Because of Mason Digital’s partnership with Google, we were given the opportunity to run a Local Campaign, a beta product that was only available to select partners at the time. The objective was to drive store visits at scale, using a variety of different ad formats across the Google ecosystem – Search, Maps, GMB profile, Display, and YouTube. Using advanced machine learning technology, we executed a mobile advertising campaign that dynamically optimized budgets, ad placements and asset combinations to maximize the number of customers visiting their store locations.
