BJ’s Wholesale Club
After only one month, Karma’s paid social media campaign around the 44 BJ’s Wholesale Club locations received more than 6,100,000 impressions and garnered more than 7,800 unique link clicks to the landing page. By the end of three months, the campaign had served more than 7.5M impressions, and, most importantly, drove the sale of more than 3,500 units of Karma across the product portfolio.
After the three-month October thru January campaign, Facebook ads supporting Karma’s special savings promotion at Circle K received more than 3,400,000 impressions and more than 5,300 unique link clicks to the promotional landing page.
According to sales data, the Circle K campaign drove the sale of more than 10,000 units of Karma water – 96% of which were specifically for the three flavors featured in the promotion.
With the ability to target geographically, demographically, and by consumer interest in specific retailers, Mason Digital can help you build retailer specific digital marketing plans to continue to support your trade partners and help drive increased awareness and sales for your brands. In addition, the ability to leverage retailer promotions with digital marketing – like significant savings with multiple purchases – can have a significant impact on helping you drive sales.