Mason Digital knows in order to make influencer marketing work for you, there needs to be clear standards based on the client, goals, and strategy. It’s worth paying a little extra to find influencers who truly like the product. It’s also key to use software that provides insights into each influencer’s followers to ensure that they are real and fit within the target demographics. Our team developed a social media influencer brand guideline packet that lays out all of the brand standards, key talking points, and rules for our influencers. Mason Digital develops contracts for our influencers so that we can hold each other accountable when it comes to due dates, payment and deliverables, including post analytics. We always lead influencer stories to our store locator page on our website so we can track purchase intent.
