The Mason Digital team does a thorough evaluation of the previous year and goes through an in-depth planning process when developing the creative strategy for the year. First, the team analyzed the data from the previous year to see which ads resonated the most with the audience and then made data-driven decisions on what strategy to move forward with. After reviewing the previous year’s results, Mason discovered that videos on FB/IG should be vertical or square and 15 seconds or less. Throughout the year Mason Digital created eye-catching and platform-specific creative in order to grab our users’ attention which ultimately drove down costs, allowing us to raise more brand awareness. Reaching consumers with specific content based on user-behavior on each social platform is the main driver of our success with Clubtails.
