To intelligently redesign and optimize their website in order to streamline user experience, maximize product visibility, and build leads.
Paired with a comprehensive SEO keyword and optimization strategy, we redesigned Bio-Optronics’ website’s homepage, landing pages, and the navigation menus. The new pages were keyword rich and extremely navigable from a user-experience standpoint, allowing users to easily understand and follow CTAs.
A higher trafficked site with a significant increase in organic traffic. Due to the restructuring of the pages and attention to CTAs, Bio-Optronics saw a significant rise in demo requests since launching their new site and have seen high-converting organic keywords moving upward +490 combined positions.
Through focused keyword optimization strategy and website redesign, Bio-Optronics now ranks on page 1 for “CTMS” in organic search results on Google. Prior to launching the redesign project, “CTMS” was only returning Bio-Optronics results on page 3.
It’s all in the numbers
When approaching Bio-Optronics’ homepage, we wanted to enhance the user experience for visitors, and increase the searchability of the page as a whole. To do so, we updated Bio-Optronics’ homepage to not only be more visual, but more importantly, to place highly relevant keyword-rich content on the main page for indexing with major search engines.
Keeping user experience and SEO top of mind, we transitioned from all products in main navigation to having a “Products” mega-menu, where all products are listed with an explanatory, keyword-rich intro section. We also created an “Industries” mega-menu to help guide users who don’t know the products well enough to help guide them to a fitting solution. Finally, in order to help increase lead generation, we created a “Request Demo” CTA in the header so the user can always quickly fill out a form whenever they are ready.
Redesigned Landing Pages
In order to better capture leads and enhance user experience, we streamlined the landing pages in a way that emphasizes the lead capture form, provides a clearly stated CTA, and simplified yet compelling visuals and language.
Search Engine Optimization
Using keyword research, we targeted a mix of high and medium-volume keywords that drive relevant, niche traffic to Bio-Optronics’ site, helping to rank the site higher for important keywords.
Since the Bio-Optronics site relaunched, various modifications and tweaks have been made through A/B testing. Through continued, detailed analysis, we continually and strategically update the website in order to accomplish our goals.
In July of 2017, we began implementing a strategic content strategy that is improving visibility and aiding in lead generation for Bio-Optronics.