Apps: Native, Hybrid Or Web?

Written by Chris Markham on in Web Design & Development

  So, you want to build an App? While there is considerable planning and lots of steps to take before you get to the development of the App, we’re going to jump right to deciding on the technology behind it. When you get to this step, you’re going to have a decision to make. Do […]

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Smart B2B Companies Invest In Content Marketing To Bring In Sales

Written by Karl Heberger on in Digital Advertising

  The Internet has changed every aspect of our lives; how we work, how we learn, and how we communicate. Although people by nature tend to be adverse to change, I for one love that I have absolutely no idea what a post office looks like on the inside. Marketers, like everyone else, need to […]

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Use the Right Metrics In Measuring Your Digital Advertising Impact

Written by Karl Heberger on in Analytics, Inbound Marketing

  Marketers all know John Wanamaker’s famous quote, “Half my advertising is wasted, I just don’t know which half.” A century later that’s finally beginning to change. With the tremendous growth of digital marketing and the innate ability to measure every tactic, marketers are now armed with the information they need to review results and […]

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Wearables And Marketing Oh My!

Written by Jim Dennis on in Digital Advertising

  By now everyone knows about Google Glass or Smart watches and that their coming out party is just around the corner. This is both exciting and scary from a digital marketer’s perspective. Visiongain calculates that the global wearable technology market will attain a value of $5.26 billion in 2014. Wearable technology is not new […]

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Recent Trends In Responsive Web Design

Written by Chris Markham on in Web Design & Development

  Responsive Design. If you live in the digital world, you have probably heard of it. If you haven’t, simply put, responsive design is the approach to creating/designing websites where the content is optimally displayed regardless of screen/device. The website will adapt to your screen size and display the content to best fit. If done […]

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6 Ways Digital Video Advertising Trumps TV

Written by Karl Heberger on in Digital Advertising

  Marketers have spent a higher percentage of their media budget on television than any other media for many decades. The reason being that television advertising works. Video is a strong medium for communicating marketing messages. It can both build awareness and drive action. Video advertising is no longer relegated to a box in the […]

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