Youtube Marketing: 4 Ways To Win At Youtube Advertising

Written by Matt Weaver on in Digital Advertising

YouTube is an amalgam of advertising, social, and content distribution all rolled into one. Many brands try to win at YouTube and consistently fail due to unoriginality and lack of unique content. So their channel becomes a digital repository of their humdrum TV commercials. That’s a lot of wasted time and money. In part 1 […]

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Azendoo – A Collaborative Platform For Project Management

Written by Jim Dennis on in Digital Advertising

If you are a business reality tv junkie like me, you probably watch ‘Shark Tank’ or ‘The Profit’. I can’t seem to get enough of them as I am always comparing them to my real life experiences of running a Digital Marketing Agency. These shows can also teach you how to deal with different personalities, […]

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5 Tips To Get The Most From Your Google Analytics

Written by Karl Heberger on in Analytics, Inbound Marketing

Do you make business decisions based on pertinent information or your gut? Maybe you’re like a lot of people who rely on what I call “gutfo” – using intuition and then finding information that supports it. Either way, collecting and analyzing data that can assist your decision-making is important and easier now than it’s ever […]

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6 Ways To Get Better Results From Banner And Video Advertising

Written by Karl Heberger on in Web Design & Development

Being a digital marketing professional, I spend a huge amount of time “optimizing” advertising campaigns. With the ability to track a multitude of metrics that translate to advertising performance, I’m constantly making tweaks to our clients’ campaigns. Often times this involves shifting spend between different placements or targeting techniques. I’m a big proponent of using […]

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Using CSS Breakpoints In Responsive Design

Written by Chris Markham on in Web Design & Development

With the recent release of bigger smartphones (iPhone 6s, iPhone 6s Plus, Galaxy S6, etc), along with the announcement of the new (and much bigger) iPad Pro, many developers have been wondering what the resolutions are on these devices in order to find their breakpoints using CSS media queries.  It seems as though immediately after […]

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Digital Marketers Can Be Confusing… And Confused

Written by Karl Heberger on in Digital Advertising

Think about the last time you had a conversation with your digital marketing partner or vendor. Did that meeting leave you with a better understanding of how your company is using the internet to further your business goals, or were you more confused than ever? In my experience, most conversations with digital marketers result in […]

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Sample Website RFP Template

Written by Jim Dennis on in Web Design & Development

Many times throughout the year, we get a call from someone asking if we have a website RFP template they can use. Although each RFP can have unique requirements, we put together one that is a good starting point. Keep in mind this is more targeted for a small to medium sized business website. A […]

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Do You Trust Your Digital Agency?

Written by Matt Weaver on in Digital Advertising

In a recent meeting with a client, I finally heard the magic words every (I hope) marketing agency wants to hear…”I trust you”. A little bit of background on this particular client: they have been spotty this past year. Projects are scoped but never signed off on. We start campaigns, we pause campaigns, reduce budget […]

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Verify Your Local Business On Google In 4 Easy Steps

Written by Chris Markham on in Inbound Marketing

  In recent years, Google has made a concentrated effort to prioritize local search. This change has not only reshuffled the rankings on the search engine results page, but has also created new result page layouts. One of the layouts is designed to show the basic business information directly on the search engine result page […]

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It’s Officially Time To Optimize Your Site’s Mobile Experience

Written by Karl Heberger on in Web Design & Development

  Google has been sending out notices to webmasters for a few months now with alerts for poor mobile site experiences. If you’ve been ignoring the emails it’s about to catch up with you. Google has announced an April 21, 2015 change to their search algorithm, they are going to start including mobile-friendliness in their […]

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