Using Strategy To Define Tactics

The terms “strategy” and “strategic” are thrown around quite a bit in today’s business culture. In the realm of marketing, and more specifically digital marketing, it’s practically a meme. Every now and then I hear someone use one of these terms correctly. Usually though, the more someone uses the word “strategy” in a conversation, the […]

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The Future Of Digital Marketing – CX, Content, And Data

In January’s Digital Trends report from Econsultancy, the question “What’s the most exciting digital marketing opportunity in 2016?” was posed to over 7,000 marketing professionals. The top three answers were “optimizing the customer experience (CX),” “creating compelling content for digital experiences” and “data-driven marketing that focuses on the individual.” When asked to identify their strategic […]

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Developing A New Website? Stop Right Now!

If your company is currently going through the torturous exercise of developing a new website, this message may be too late. If you haven’t traveled too far down the road of developing a new site yet you should read this article. But don’t just read it, commit it to memory, post a copy of it […]

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Award Winning Sites Start With A Solid Navigation And Content Strategy

Last week two of our websites won their categories in the Rochester Business Journal’s ‘Best of The Web Awards’ event. Our agency strongly believes that it’s ultimately our clients success that counts and not for the agency to take any credit, but I gotta tell ya – it still feels good! Rochester Museum & Science […]

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5 Quick Wins For Engaging Website User Experience (UX)

Your website is your salesperson who works 24/7, 365 for your company. It engages with customers and businesses when you don’t have the option of personal, face-to-face interaction and in turn you’re left with presenting them a digital representation of your brand. More often than not, companies tend to overload this experience in an attempt […]

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5 Reasons To Use HTTPS Everywhere On Your Site

  We’ve all noticed that little green lock icon in our browser at some point when we are on the internet. That lock icon means you are browsing the site via HTTPS, which assures us that our personal information is safe while are on the website.  When a website is using standard HTTP, the data that […]

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Not Coms – Paradigm Shift Or Marketing Fad?

Have you noticed websites using a different top level domain (TLD) extension than the standard “.com” extension?  I’m not talking about “.net”, “.org”, “.biz”, or any other of those common extensions that you may have seen in the past; I’m talking about new extensions such as “.apartments”, “.plumbing”, “.digital” (yes, we do own mason.digital), and other […]

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Using CSS Breakpoints In Responsive Design

With the recent release of bigger smartphones (iPhone 6s, iPhone 6s Plus, Galaxy S6, etc), along with the announcement of the new (and much bigger) iPad Pro, many developers have been wondering what the resolutions are on these devices in order to find their breakpoints using CSS media queries.  It seems as though immediately after […]

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Sample Website RFP Template

Many times throughout the year, we get a call from someone asking if we have a website RFP template they can use. Although each RFP can have unique requirements, we put together one that is a good starting point. Keep in mind this is more targeted for a small to medium sized business website. A […]

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It’s Officially Time To Optimize Your Site’s Mobile Experience

Google has been sending out notices to webmasters for a few months now with alerts for poor mobile site experiences. If you’ve been ignoring the emails it’s about to catch up with you. Google has announced an April 21, 2015 change to their search algorithm, they are going to start including mobile-friendliness in their evaluations […]

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Apps: Native, Hybrid Or Web?

  So, you want to build an App? While there is considerable planning and lots of steps to take before you get to the development of the App, we’re going to jump right to deciding on the technology behind it. When you get to this step, you’re going to have a decision to make. Do […]

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Smart B2B Companies Invest In Content Marketing To Bring In Sales

The Internet has changed every aspect of our lives; how we work, how we learn, and how we communicate. Although people by nature tend to be adverse to change, I for one love that I have absolutely no idea what a post office looks like on the inside. Marketers, like everyone else, need to embrace […]

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