Sample Website RFP Template

Written by Jim Dennis on in Web Design & Development

Many times throughout the year, we get a call from someone asking if we have a website RFP template they can use. Although each RFP can have unique requirements, we put together one that is a good starting point. Keep in mind this is more targeted for a small to medium sized business website. A […]

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Do You Trust Your Digital Agency?

Written by Matt Weaver on in Digital Advertising

In a recent meeting with a client, I finally heard the magic words every (I hope) marketing agency wants to hear…”I trust you”. A little bit of background on this particular client: they have been spotty this past year. Projects are scoped but never signed off on. We start campaigns, we pause campaigns, reduce budget […]

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Verify Your Local Business On Google In 4 Easy Steps

Written by Chris Markham on in Inbound Marketing

  In recent years, Google has made a concentrated effort to prioritize local search. This change has not only reshuffled the rankings on the search engine results page, but has also created new result page layouts. One of the layouts is designed to show the basic business information directly on the search engine result page […]

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It’s Officially Time To Optimize Your Site’s Mobile Experience

Written by Karl Heberger on in Web Design & Development

  Google has been sending out notices to webmasters for a few months now with alerts for poor mobile site experiences. If you’ve been ignoring the emails it’s about to catch up with you. Google has announced an April 21, 2015 change to their search algorithm, they are going to start including mobile-friendliness in their […]

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Apps: Native, Hybrid Or Web?

Written by Chris Markham on in Web Design & Development

  So, you want to build an App? While there is considerable planning and lots of steps to take before you get to the development of the App, we’re going to jump right to deciding on the technology behind it. When you get to this step, you’re going to have a decision to make. Do […]

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Smart B2B Companies Invest In Content Marketing To Bring In Sales

Written by Karl Heberger on in Digital Advertising

  The Internet has changed every aspect of our lives; how we work, how we learn, and how we communicate. Although people by nature tend to be adverse to change, I for one love that I have absolutely no idea what a post office looks like on the inside. Marketers, like everyone else, need to […]

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Use the Right Metrics In Measuring Your Digital Advertising Impact

Written by Karl Heberger on in Inbound Marketing

  Marketers all know John Wanamaker’s famous quote, “Half my advertising is wasted, I just don’t know which half.” A century later that’s finally beginning to change. With the tremendous growth of digital marketing and the innate ability to measure every tactic, marketers are now armed with the information they need to review results and […]

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Wearables And Marketing Oh My!

Written by Jim Dennis on in Digital Advertising

  By now everyone knows about Google Glass or Smart watches and that their coming out party is just around the corner. This is both exciting and scary from a digital marketer’s perspective. Visiongain calculates that the global wearable technology market will attain a value of $5.26 billion in 2014. Wearable technology is not new […]

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Recent Trends In Responsive Web Design

Written by Chris Markham on in Web Design & Development

  Responsive Design. If you live in the digital world, you have probably heard of it. If you haven’t, simply put, responsive design is the approach to creating/designing websites where the content is optimally displayed regardless of screen/device. The website will adapt to your screen size and display the content to best fit. If done […]

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6 Ways Digital Video Advertising Trumps TV

Written by Karl Heberger on in Digital Advertising

  Marketers have spent a higher percentage of their media budget on television than any other media for many decades. The reason being that television advertising works. Video is a strong medium for communicating marketing messages. It can both build awareness and drive action. Video advertising is no longer relegated to a box in the […]

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