For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]
We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes with paid TV service (cable or satellite) peaked in 2014 at 100.5 million. According to eMarketer, this number will decline 20% by the end of 2020 as viewers decide to “cut the cord,” the term […]
The concept of marketing automation is a relatively new phenomenon. A quick look at Google Trends data reveals that search volume for “marketing automation” has ramped up rapidly since 2012. It has become one of the top buzzwords in our industry, but just what does marketing automation mean? We recently posted a position for a […]
Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had […]
How can data-driven marketers easily manage paid advertising, eCommerce, CRM and other tracking data from multiple platforms across a web site? How can they pump user interaction data back to these different platforms all at the same time? And the million-dollar question – how can they do it without having to get IT and the […]
As B2B digital marketers, one of our most important tasks is to drive prospects to our website and then convert them into leads. Ultimately, the goal is to later convert these leads into customers, repeat customers, and brand advocates. It can be a challenge for the marketing team to have visibility of customer acquisition because […]
In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]
A report was recently released by eMarketer that analyzed how consumers in the US spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending less time watching television, listening to the radio, and reading magazines. The only […]
Content marketing is a form of marketing focused on creating, publishing, and distributing relevant and informative content to current and prospective customers. Content marketing is not a new phenomenon, but it has exploded in recent years thanks to the relative ease of distribution provided by the internet. Early adopters of content marketing include John Deere […]
The duopoly is real, Facebook and Google combined dominate online advertising. If you work in digital marketing you touch their technology every day. Meanwhile their product offerings, software and APIs are constantly changing. Keeping up-to-date with everything they throw at us through a hodgepodge of blog posts, YouTube videos and often outdated documentation is a […]
In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a twenty-five-dollar credit for Google advertising or been advised to “boost” your Facebook post to maximize performance. The adtech giants have made advertising on their […]
Extracting, Transforming and Activating Data Takes Skill Modern marketing campaigns produce vast amounts of data. This data is valuable only after it is transformed into actionable insight. For years marketers and business leaders have chased promises that software could replace the time and labor needed to produce these insights. Despite their availability and adoption professionals […]
