Don’t Fall For SPAM Promising SEO Improvement

Written by Karl Heberger on in Inbound Marketing

People use search engines a lot. According to Google there are more than 2.3 million searches performed on their search engine every minute. Surprisingly, not all of these searches are performed by people who are trying to prove their friend wrong to win a bet. In some cases these searches are performed by consumers looking […]

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Is Search Engine Optimization Still A Thing?

Written by Karl Heberger on in Inbound Marketing

Back on May 24th I sat at my desk and watched a live stream of the Google Performance Summit keynote presentation. The annual event provides a glimpse into changes the search giant will be rolling out for advertisers. I know what you’re thinking and you’re right, I am living the dream. This year Google announced changes […]

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Why “Interactive” Became “Digital”

Written by Karl Heberger on in Digital Advertising

Remember when the guy who walked into the meeting with his laptop in hand and wearing jeans was referred to as the “interactive specialist?” Or maybe the “interactive guru?” Yuck, I’m glad both of those words have left the lexicon. The word “guru” we can all agree is just dumb, but why did “interactive” become […]

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The Future Of Digital Marketing – CX, Content, And Data

Written by Karl Heberger on in Digital Advertising

In January’s Digital Trends report from Econsultancy, the question “What’s the most exciting digital marketing opportunity in 2016?” was posed to over 7,000 marketing professionals. The top three answers were “optimizing the customer experience (CX),” “creating compelling content for digital experiences” and “data-driven marketing that focuses on the individual.” When asked to identify their strategic […]

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Developing A New Website? Stop Right Now!

Written by Karl Heberger on in Web Design & Development

If your company is currently going through the torturous exercise of developing a new website, this message may be too late. If you haven’t traveled too far down the road of developing a new site yet you should read this article. But don’t just read it, commit it to memory, post a copy of it […]

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Award Winning Sites Start With A Solid Navigation And Content Strategy

Written by Jim Dennis on in Web Design & Development

Last week two of our websites won their categories in the Rochester Business Journal’s ‘Best of The Web Awards’ event. Our agency strongly believes that it’s ultimately our clients success that counts and not for the agency to take any credit, but I gotta tell ya – it still feels good! Rochester Museum & Science […]

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5 Quick Wins For Engaging Website User Experience (UX)

Written by Geoff Schopp on in Web Design & Development

Your website is your salesperson who works 24/7, 365 for your company. It engages with customers and businesses when you don’t have the option of personal, face-to-face interaction and in turn you’re left with presenting them a digital representation of your brand. More often than not, companies tend to overload this experience in an attempt […]

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5 Reasons To Use HTTPS Everywhere On Your Site

Written by Chris Markham on in Digital Advertising

  We’ve all noticed that little green lock icon in our browser at some point when we are on the internet. That lock icon means you are browsing the site via HTTPS, which assures us that our personal information is safe while are on the website.  When a website is using standard HTTP, the data that […]

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The Top Digital Marketing Trends Of 2015

Written by Karl Heberger on in Digital Advertising

According to a recent survey by Adobe, 76% of marketers think marketing has changed more in the past two years than it did in the previous fifty years. The proliferation of the Internet has affected marketing as much as any business discipline. As the digital marketing world continues to evolve we see countless trends emerge […]

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Not Coms – Paradigm Shift Or Marketing Fad?

Written by Chris Markham on in Digital Advertising

Have you noticed websites using a different top level domain (TLD) extension than the standard “.com” extension?  I’m not talking about “.net”, “.org”, “.biz”, or any other of those common extensions that you may have seen in the past; I’m talking about new extensions such as “.apartments”, “.plumbing”, “.digital” (yes, we do own mason.digital), and other […]

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