5 Keys to Effective Influencer Marketing for Food & Beverage Brands

As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences. Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version […]

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Increase Revenue From Existing Customers Through Content

It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]

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4 Steps to Get Your Content Marketing Program Off the Ground

For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future.  It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]

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5 Steps for Food & Beverage Marketers to Succeed with Social Media

Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]

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4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

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Digital Marketing Strategies for Retailers – Win Today and Cultivate The Future

Retail marketers have to solve a unique problem – generating foot traffic at offline locations while keeping the brand top of mind in an ever-changing digital landscape. How do you solve this challenge? Look below for some tips or download our ebook for an in depth exploration. Winning Today Using a data-first marketing approach to […]

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4 Ways To Amp Up Social Media Efforts For Food & Beverage Marketers

Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]

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ADA Compliance Widgets are a Nice Addition for Website Accessibility

For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]

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Shifting Priorities in Uncertain Times

Jim Morrison once sang “Strange days have found us / Strange days have tracked us down / They’re going to destroy / Our casual joys.” If you’re an owner or key player at a small to midsize business in the state of New York, this certainly rings true. We’re living times that aren’t just strange, […]

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Video Advertising in Today’s World of Cord Cutters

We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes with paid TV service (cable or satellite) peaked in 2014 at 100.5 million. According to eMarketer, this number will decline 20% by the end of 2020 as viewers decide to “cut the cord,” the term […]

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Marketing Automation Doesn’t Mean Automatic Marketing

The concept of marketing automation is a relatively new phenomenon. A quick look at Google Trends data reveals that search volume for “marketing automation” has ramped up rapidly since 2012. It has become one of the top buzzwords in our industry, but just what does marketing automation mean? We recently posted a position for a […]

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Some Digital Marketing Resolutions for 2020

We’re starting a new year and a new decade (although I think the latter is debatable) so it’s a great time to make some resolutions. Let’s eat less junk food, exercise more often, and stop making the same digital marketing mistakes we made in 2019! Here are four things you can do to be a […]

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