4 Ways To Amp Up Social Media Efforts For Food & Beverage Marketers

Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]

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ADA Compliance Widgets are a Nice Addition for Website Accessibility

For the last few years, our agency has been working closely with our clients to help remediate accessibility issues with their websites to come under the WCAG 2.1 guidelines. Accessibility is an ongoing process. We encourage website owners to treat it as you would security updates. Recently, we have noticed new tools that can help […]

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Shifting Priorities in Uncertain Times

Jim Morrison once sang “Strange days have found us / Strange days have tracked us down / They’re going to destroy / Our casual joys.” If you’re an owner or key player at a small to midsize business in the state of New York, this certainly rings true. We’re living times that aren’t just strange, […]

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Video Advertising in Today’s World of Cord Cutters

We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes with paid TV service (cable or satellite) peaked in 2014 at 100.5 million. According to eMarketer, this number will decline 20% by the end of 2020 as viewers decide to “cut the cord,” the term […]

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Marketing Automation Doesn’t Mean Automatic Marketing

The concept of marketing automation is a relatively new phenomenon. A quick look at Google Trends data reveals that search volume for “marketing automation” has ramped up rapidly since 2012. It has become one of the top buzzwords in our industry, but just what does marketing automation mean? We recently posted a position for a […]

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Some Digital Marketing Resolutions for 2020

We’re starting a new year and a new decade (although I think the latter is debatable) so it’s a great time to make some resolutions. Let’s eat less junk food, exercise more often, and stop making the same digital marketing mistakes we made in 2019! Here are four things you can do to be a […]

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Consumer Privacy Regulations Will Further Limit Advertising Competition

Amid high-profile breaches of consumer data at several notable companies, governments around the world are taking action to crack down on how personal data is being collected, stored, and used. In 2018, the EU passed the General Data Protection Regulation (GDPR). Starting in January of 2020, California will have a similar regulation in place, the […]

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Effective Digital Advertising Starts with the Creative

Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had […]

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How Google Tag Manager Gives Marketers Superpowers

How can data-driven marketers easily manage paid advertising, eCommerce, CRM and other tracking data from multiple platforms across a web site? How can they pump user interaction data back to these different platforms all at the same time?  And the million-dollar question – how can they do it without having to get IT and the […]

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Using Technology to Effectively Connect Sales and Marketing

As B2B digital marketers, one of our most important tasks is to drive prospects to our website and then convert them into leads. Ultimately, the goal is to later convert these leads into customers, repeat customers, and brand advocates. It can be a challenge for the marketing team to have visibility of customer acquisition because […]

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Driving Results With Content

In today’s digital age, smart brands are bypassing product promotion and using strategic storytelling to drive action from a clearly defined audience of customers, prospects and partners. The bottom line…a strategic approach to content marketing drives engagement, loyalty, and ultimately ROI. The word “content” appears 23 times in this blog so I want to take […]

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How to Find the Right Digital Marketing Agency Partner

4 Questions to Ask (and the Answers You’ll Want to Hear) So you’ve found yourself in the unenviable situation of having to research and hire a digital marketing firm. After you’ve read through some websites, asked for some referrals, and stalked your contacts on LinkedIn, you have narrowed down your list of potential providers. The […]

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