Google Algorithm Changes Favor Subject Experts

For brick-and-mortar retailers, real estate has always been a very important factor in their success. I remember learning in a college marketing course that the three most important decisions that any retail business will make are “location, location, and location.” This passed as humor in an otherwise dull marketing class. Today, most businesses have a […]

Read More

How to Develop an Audience Persona

Before you begin developing a content marketing plan, it’s important to clearly define the target audience. We do this by developing personas. These personas go beyond the basic demographic information that we use when we target audiences with advertising. We dig much deeper to define what makes the person tick. You need to understand the […]

Read More

Retail Marketing Strategy – Own the Search Engine Results Page

According to research conducted by Google, 69% of shoppers use search engines when they want to figure out where to go. Even more important, 48% of purchasers were influenced by a relevant search.  For retail marketers, it’s imperative that your stores appear on the search engine results page (SERP) when a potential customer searches for […]

Read More

5 Keys to Effective Influencer Marketing for Food & Beverage Brands

As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences. Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version […]

Read More

4 Limitations of Google Analytics

Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their website. It can tell the story that is so critical to understanding how to improve the performance of a site. Specifically, who is visiting, how they got there, and what they did. When I say “who” I […]

Read More

Increase Revenue From Existing Customers Through Content

It’s no secret that expanding your business through organic growth is infinitely easier than acquiring new customers. Developing and executing a retention-focused content marketing strategy can help your company increase revenue from current customers. Engaging your customers with strong content that speaks to their pain points, industry challenges, and current events maximizes their lifetime value […]

Read More

4 Steps to Get Your Content Marketing Program Off the Ground

For B2B marketers, the end goal is lead generation and, ultimately increased sales. Content marketing provides a wealth of strategic options to increase prospect revenue, build upon customer loyalty, and position your company for the future.  It’s often challenging to decide how to start a winning content marketing program. There’s many elements to consider including […]

Read More

Marketing Automation Doesn’t Mean Automatic Marketing

The concept of marketing automation is a relatively new phenomenon. A quick look at Google Trends data reveals that search volume for “marketing automation” has ramped up rapidly since 2012. It has become one of the top buzzwords in our industry, but just what does marketing automation mean? We recently posted a position for a […]

Read More

5 Steps for Food & Beverage Marketers to Succeed with Social Media

Social media is a place where content is king. Users scroll through their feed at high speeds. If you want your brand and message to make an impact, you have to stand out with thumb-stopping content. Based on our experience working with some great up and coming as well as established food and beverage companies, […]

Read More

Digital Marketers Should Only Measure What Matters

About twenty years ago I graduated from college with a degree in marketing and not a clue on what to do with it. It was the period of early transition from traditional marketing to the new world of digital. Side note: I feel old when I tell people that I took a direct marketing course […]

Read More

4 Ways To Use Digital Marketing Data in Retail

Retail CMOs are using data now, more than ever, to inform their marketing decisions moving forward. Marketing teams that don’t lean into data analytics are at risk of moving too slow and missing key insights that will better inform their marketing efforts.  Here are a few ways to use digital data for retail marketing: Your […]

Read More

4 Ways To Amp Up Social Media Efforts For Food & Beverage Marketers

Moms are often the household decision-maker when it comes to purchasing food and beverages for themselves and their families. Social media networks offer an excellent opportunity to reach and engage this audience. According to a recent survey conducted by Edison Research, 81 percent of moms use Facebook, 63 percent use Pinterest, and 53 percent use […]

Read More