Challenge

Redesign their website with enhanced visuals and an audience-focused layout to more effectively help potential customers plan their event, and ultimately contact McCarthy Tents & Events to help them.

Solution

We leveraged the use of beautiful photography and aerial drone footage for a better visual experience, while developing a tool within their Rental Catalog that lets users browse and select items to further assist them in planning their event.

Result

A custom designed, mobile-optimized website that not only showcases their previous work and experience, but also lets users plan their upcoming event with ease and delight.

After One Year

25.66% ▲
Overall Quote Submissions
18.83% ▲
Quotes Submissions via Organic Search
11
Targeted Keywords on Page 1 of Google

Content Personalization

Our first priority in redesigning the McCarthy Tents & Events website was to better segment a user based on the type of event they were planning.  We created a “gateway” on the homepage to help guide a user to either the Weddings, Corporate, Festival, or Party page that would provide them with more relevant information and photos specific to their desired event.  For users who are either returning customers or just want to browse what’s available for rent, we made sure the links/buttons to the Rental Catalog were always visible.  Also integrated on the homepage is their company overview and their Instagram feed to help show their personable and fun side to the rental business.

A significant factor in potential customers choosing a rental company are their reviews.  We pulled in live reviews from Facebook, Google, and Yelp in order to show how well their customers love the company and the type of customer service users will receive when they choose McCarthy.

Also, the Rental Catalog was completely revamped from the previous site in order to show high-quality images of each product, and provide users the opportunity to “favorite” items that they would like to include in their quote request.

Lastly, the Plan Your Rental form was thoroughly A/B tested in order to provide the best conversion rate and best experience for the user.

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Website Redesign