As the digital advertising landscape continues to change on a daily basis, food and beverage brands are constantly looking for unique ways to engage with their target audiences.

Innovative brands are turning to less intrusive advertising avenues to reach customers in new ways. Enter influencers. Brands are leveraging influencers as the modern day, digital version of word of mouth advertising. While most believe they can simply hand their product to someone with a big following, have them post on their behalf and the sales will start rolling in, it’s not that simple.

Here are 5 important things to consider when launching your next influencer marketing initiative. These elements are key in running a successful campaign, driving engagement, and product trial.

1 – Choosing the Right Influencers 

2 – Featuring Your Product 

3 – Leveraging the Proper Platform(s) 

4 – Running Branded Content Ads

5 – Set Up Sophisticated Tracking

To learn more, download this free and comprehensive ebook –  5 Key Elements to Running an Effective Influencer Marketing Campaign and Driving Relevant Engagement.


Mike DiGiacomo

Manager, Digital Marketing

Mike combines his extensive social media marketing experience with client and project management skills to help our clients achieve their digital advertising objectives. With his calm demeanor, Mike is always as cool as the other side of the pillow, even when projects and deadlines pile up. He’s also an extremely quick study, getting Google Adwords and Google Analytics certified in the same week.