integrated digital
+ marketing

Programmers. Ad agencies. Some do digital, others do marketing. Mason Digital,
a Mason Marketing llc alliance, integrates deep marketing know how with proven
digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.

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Digital Development

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.

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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.

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Mason Metrics

It's all about RESULTS. We have developed our own sophisticated platform for analyzing "Big Data" and reporting clear, concise metrics that our clients love!

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Digi know...

Why We Build Websites In Joomla CMS

We are asked in almost every RFP or agency pitch to explain our website development platform and why we chose it. Back in the "old days" (pre-2005) we either hard coded sites or built them in flash, which was all the rage at the time. The only problem was hearing from current and prospective clients that they were tired of needing a programmer to make simple site edits and worse yet, getting nickel-and-dimed on invoicing for edits.

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Use the Right Metrics in Measuring Your Digital Advertising Impact

Marketers all know John Wanamaker’s famous quote, “Half my advertising is wasted, I just don’t know which half.” A century later that’s finally beginning to change. With the tremendous growth of digital marketing and the innate ability to measure every tactic, marketers are now armed with the information they need to review results and successfully optimize their digital marketing initiatives.

Unfortunately, too many times I see marketers placing a priority on metrics that can ultimately lead to the wrong decisions about what might in fact be a successful campaign.

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Project Spotlight

NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
COO, Digital Marketing

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Chief Media Strategist

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Sr. Digital Strategist

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Corey Hale
Digital Account Manager

Corey has considerable experience managing website projects, coordinating communication, and ensuring efficient workflow. He is also Google AdWords and Google Analytics certified.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Brad Schultz
Chief Creative Director
Mason Marketing

Brad is our lead brand identity expert. He is responsible for translating our clients' brand positioning into the creative design. Every project is custom designed and Brad ensures that the translation to the web is pixel perfect

Chuck Ingersoll
Associate Creative Director – Copy
Mason Marketing

Chuck is our lead copywriter. Besides broad experience in short-form and long-form writing, Chuck understands how to write for the Web - using a more abbreviated, staccato style that ensures site visitors get the message quick.

Ready to talk about your next project?

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