In a recent meeting with a client, I finally heard the magic words every (I hope) marketing agency wants to hear…”I trust you”. A little bit of background on this particular client: they have been spotty this past year. Projects are scoped but never signed off on. We start campaigns, we pause campaigns, reduce budget here, cut budget there. We even heard the dreaded “We want to do this with you, but we’re going to do it internally”. It’s been a rocky road to say the least. But something happened in this meeting that I wasn’t expecting and immediately made me think we’ve turned a corner. The client said “I trust you”.