integrated digital
+ marketing

Programmers. Ad agencies. Some do digital, others do marketing. Mason Digital,
a Mason Marketing llc alliance, integrates deep marketing know how with proven
digital tools to create strategic, impactful programs with measurable results.

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Digital Strategy

We use an analytics based "Big Data" approach to digital marketing and focus on measurable results that can be directly correlated with business objectives.


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Website Design

We specialize in custom website design, search engine optimization (SEO), e-commerce, and advanced web development in Joomla, WordPress, Drupal, DNN, etc.


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Digital Development

Every custom designed mobile optimized site we build or 3D animated project must not only be functional, but pass our creative design teams "sniff" test.


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Digital Marketing

We take a holistic approach to online marketing. There is no silver bullet and we have all the digital tools to deliver measurable results.



Digi know...

6 Ways to Get Better Results From Banner and Video Advertising

Being a digital marketing professional, I spend a huge amount of time “optimizing” advertising campaigns. With the ability to track a multitude of metrics that translate to advertising performance, I’m constantly making tweaks to our clients’ campaigns. Often times this involves shifting spend between different placements or targeting techniques. I’m a big proponent of using past performance as an indicator of future results (practical for a marketer but depressing as a Bills fan).

With this ability to make changes on the fly, however, we often lose sight of the most important factor that determines the effectiveness of our advertising initiatives – the creative. Our industry has fallen in love with targeting, technology, and measurement. We are quick to summarize the results of a campaign with tables and graphs, forgetting that winning over the hearts and minds of an audience and effecting brand perception can only happen as a result of engaging visuals and messaging that makes a connection.

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Using CSS Breakpoints in Responsive Design

With the recent release of bigger smartphones (iPhone 6s, iPhone 6s Plus, Galaxy S6, etc), along with the announcement of the new (and much bigger) iPad Pro, many developers have been wondering what the resolutions are on these devices in order to find their breakpoints using CSS media queries.  It seems as though immediately after these new devices are announced, someone makes a new chart of all of the devices and what their resolutions/breakpoints are.  I am always baffled as to why this is such a big deal in the developer community.  If you are doing responsive web design correctly, it doesn't matter!  

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Project Spotlight

View some of our latest projects.

Conifer LLC

Conifer is a nationally ranked, full-service real estate company specializing in the development, construction, management, and ownership of high-quality, affordable housing communities. Mason Digital has had a long-term relationship with Conifer and has been supporting their online marketing strategy. This past December, we launched their new Website which afforded Conifer more flexibility for managing content while also maintaining their newly instituted branding guidelines.

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NY Apple Country

The New York Apple Association (NYAA) promotes New York State apples and apple products, provides grower communications, and conducts consumer research. Mason Marketing has had a 14-year ongoing working relationship with the NYAA providing strategy, planning, creative development and execution of consumer and trade marketing activities. Mason Digital was awarded the contract to design and build a new website while also providing Search Engine Optimization (SEO) services.

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Digital Team

Meet the people who make it happen.

Tim Mason
President and CEO

Tim provides strategic marketing support for the majority of agency clients. He helps ensure that your brand and marketing strategy are clearly reflected in every communication produced by the agency.

Jim Dennis
COO, Digital Marketing

Jim is our "e" expert. He is the agency's lead technology and Web strategy liaison. Jim's strategic vision was the catalyst for our comprehensive portfolio of interactive, digital marketing tools.

Karl Heberger
Chief Media Strategist

Karl is responsible for digital advertising and marketing with years of experience in SEM, SEO, social, mobile, and display. Simply put, Karl helps to assure that the sites we build receive traffic from the right visitors and achieve our clients' business objectives.

Chris Markham
Director of Digital Development

As an experienced Digital Developer, Chris is always implementing new and creative solutions to help websites reach their full potential. Chris possesses a unique and valuable combination of both visual and technical skills.

Matt Weaver
Sr. Digital Strategist

Matt is an experienced digital media strategist who oversees the creation of strategic and innovative digital marketing programs across multiple channels. He possesses knowledge of current digital platforms and has a passion for understanding emerging digital technology.

Corey Hale
Digital Account Manager

Corey has considerable experience managing website projects, coordinating communication, and ensuring efficient workflow. He is also Google AdWords and Google Analytics certified.

Scott Sheils
Digital Developer

Scott is our 3D animation and video guy, with experience ranging from prop and set design for Hollywood movies to animatronic puppetry and virtual reality. When it comes to making projects come alive, he’s a master.

Brad Schultz
Chief Creative Director
Mason Marketing

Brad is our lead brand identity expert. He is responsible for translating our clients' brand positioning into the creative design. Every project is custom designed and Brad ensures that the translation to the web is pixel perfect

Chuck Ingersoll
Associate Creative Director – Copy
Mason Marketing

Chuck is our lead copywriter. Besides broad experience in short-form and long-form writing, Chuck understands how to write for the Web - using a more abbreviated, staccato style that ensures site visitors get the message quick.

Ready to talk about your next project?